Website Tools and Tweaks that the Search Engines Love
Download as ODP, PDF0 likes278 views
The document provides various tools and strategies for optimizing websites for search engines, including the importance of sitemaps, canonical URLs, and meta descriptions. It emphasizes making onsite adjustments, such as updating contact information and incorporating local elements to enhance visibility. Additionally, it suggests utilizing analytics, call tracking, and encouraging customer reviews for better marketing outcomes.
Website Tools and Tweaks that the Search Engines Love
- 1. Website Tools & Tweaks Search Engines Will Love Will Hanke
- 5. What the Search Engines See site:www.domain.com
- 9. Teach the Engines with a Sitemap
- 11. Join Google Webmaster Central www.google.com/webmasters/
- 12. Add Your Site
- 13. Google Webmaster Tools - Submit
- 14. Does Your Domain Name Suck?
- 15. Engines: Don’t Confuse ‘Em Choose one version of your URL and stick with it when linking (search: ‘canonical URLs’)
- 16. Set Your Preferred Domain
- 17. Website Tweaks that Won’t Take Long (or a Rocket Science Degree)
- 18. Title Tag Short, concise, unique and keyword packed
- 19. Meta Tags: The Description A descriptive and compelling sentence or two…
- 20. Why the Description is Important Use it to encourage people to click on your listing
- 21. Text Navigation
- 22. ALT Tags <img src="images/float.png" alt="Missouri Float Trips" /></a> alt=”Keyword description of picture”
- 24. Track Your Changes http://analytics.google.com
- 25. Plug the Leak with Call Tracking
- 26. Claim Your Local Business Listing http://www.google.com/local/add/ http://listings.local.yahoo.com/ https://ssl.bing.com/listings/ListingCenter.aspx
- 27. Make Some Onsite Changes Add Geographical Locator to some Title Tag(s)
- 28. Update Your Contact Page Info
- 29. Include a Map and Driving Directions (Text)
- 30. Add GL’s to your META Descriptions
- 31. Blog about local events/news related to your biz
- 32. Mention local landmarks in posts
- 33. Don’t forget about multiple spellings, zip codes
- 34. Marketing Suggestions Run/add analytics Use call tracking or special URLs Ask your customers for reviews Geolocated Link building Claim your profile on GBL, Yahoo Local, etc Add a blog to your site Consider cutting out Yellow Page spending
- 35. Will Hanke Contact info: [email_address] WillHanke.com @TechLH
Editor's Notes
- #6: People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
- #7: People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
- #8: People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
- #9: People are looking for your services and products. With well over 2 billion searches being done every day on the big 3, how can you ignore this opportunity?
- #11: Imperative in Google Maps, Yahoo Local, Bing Local Local businesses have a shot against big brands (notice no Dominos, Pizza Hut, Papa Johns)
- #28: Blog – home & garden show, car show, new laws that affect your biz Spellings – such as St Louis, Saint Louis, and now STL