SEO & WordPress for beginners
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This document provides an overview of search engine optimization (SEO) for beginners. It discusses both on-page and off-page SEO factors that can help improve a site's search rankings, such as optimizing content, metadata, images, links, and site speed. It also recommends plugins like Yoast and caching plugins to help with SEO, and notes that while optimization helps, high search rankings are not guaranteed as off-page factors like links also influence results.
SEO & WordPress for beginners
- 2. SEO = Search Engine Optimisation ≢ Search Ranking Stuff you can do to make your site as good as possible Where you appear in results: the combined effects of SEO, link signals etc or On-page vs Off-page SEO
- 3. Some notes about search EVERYONE gets personalised search results Location History Social signals Google wants to produce the best & most relevant results, so BE relevant & be user-friendly
- 4. What contributes to SEO? Speed HTML Theme Plugins Content Content Readability Clarity Metadata Titles Descriptions Everything on your site!
- 5. Assessing your theme Read the description Look at the demo Reviews ThemeCheck (plugin or website) w3 validator
- 6. ThemeCheck.org Thesis 2.1 0 Genesis 2.1.2 56 LawyeriaQuark 1.3 100 96 Assesses security and code quality
- 7. validator.w3.org Thesis 2.1Genesis 2.1.2 passed LawyeriaQuark 1.3 2 errors passed4 errors
- 9. Content in WordPress Title Don’t be obtuse Formatting Use it! Headings & subheadings Lists Blockquotes
- 10. Content in WP: images When uploading/ inserting images give them a decent title Give them a descriptive Alt Text
- 11. Content in WP: links Add or Edit links using the 🔗 icon in the editor First select link text, then click icon Use relevant keywords Title ≢ link text Easily find URLs on your own site
- 13. SEO Plugins WordPress SEO by Yoast All in One SEO probably several others
- 14. WordPress SEO by Yoast FREE: wordpress.org/ plugins/wordpress-seo/ Features: yoast.com/ wordpress/plugins/seo/ SEO Guide: yoast.com/ articles/wordpress-seo/ I ♥ Yoast
- 15. Text Speed image be Martin Heigan
- 16. What impacts site speed? Hosting Number of files CSS JavaScript images Code quality Number of plugins Caching
- 17. Text Caching FASTER image from http://www.wpbeginner.com/ blueprint/w3-total-cache/
- 18. Caching plugins WP Super Cache Quick Cache / Zen Cache Hyper Cache W3 Total Cache
- 19. Minifying Reduces file sizes Reduces number of files Plugins Autoptimize W3 Total Cache Better WordPress Minify AssetsMinify
- 20. CDNs Content Delivery Network Comprehensive services: Cloudflare, MaxCDN Easy image CDN: Photon in
- 21. Text A quick note on mobile friendly google.com/webmasters/tools/mobile-friendly/
- 22. Guaranteed front page? All of this doesn’t guarantee you front page search results ☹ There are still the off-page factors to consider Who links to you What text they use to link with Social shares But it gives you a MUCH better chance SUCCESS NOTGUARANTEED
- 23. Anything else I can do? Webmaster Tools Submit a sitemap Monitor crawling problems
- 25. Text SEO Table of Elements searchengineland.com/seotable