WebSpectator Presentation deck
- 1. WEBSPECTATOR Because time is money!
- 2. GTS: Guaranteed Time Slot GTS is the win-win solution for publishers and advertisers. Publishers monetise properties by effective time-spent, increasing inventory and revenue. Advertisers now pay for the effective brand exposure time with their audience, increasing budget efficiency and ROI. WEBSPECTATOR
- 3. Learn how in 4 easy steps
- 4. Step1_Share Forget the 1:1 page view/impression ratio. GTS: Guaranteed Time Slot monetises properties’ time-spent, translating in new ad revenue on top of existing rev models. GTS means 1 page view and multiple impression - new ratio 1:N Option I Premium direct sales ad revenue - Inventory sold out Revenue limited by current inventory? NO ! Rev Share: 30% WebSpectator: available time-based inventory boosts new premium revenue opportunities. ! Option II Remnant sales ongoing - revenue ”as is” Property ad revenue potential achieved? NO ! Rev Share: 0%-50% (RTB Auction) WebSpectator: buys all ATF/BTF available inventory to trade on GTS. Average: 25/30% WEBSPECTATOR
- 5. Step2_Manage WebSpectator offers powerful yet free analytics tools. WebSpectator analytics tools let you customize and manage your ad potencial according to your business rules. Define floors and blocks. Floors Maximize your property yield by establishing floor prices for your inventory. Manage your pass back tags to optimize attribution. ! ! Blocks Block your campaign from being printed next to sensitive content: Block by technology, industry, advertiser and more. WEBSPECTATOR
- 6. Step3_Monetize Plug&Play monetisation at the touch of a button. The GTS: Guaranteed Time Slot monetises new ad opportunities based on an asset all properties already own: time-spend. Choose your own integration speed. Option I ! _Add beacons to existing placements and start monetising time. _1st print is delivered ”as is” and WebSpectator manages from the 2nd print on. ! Time = GTS = Performance = Revenue ! Option II ! _Create new placement with GTS beacons: ATF or BTF. _Monitor effective exposure time and new ad revenue potential from the 2nd print on. ! Time = GTS = Performance = Revenue WEBSPECTATOR
- 7. Step4_Optimize GTS monetisation opens a new ad revenue dimension. This means rethinking current ad placements and formats to make maximize time-spent ad revenue, on top of traditional ad revenue. A few suggested ideias to optimize your property: I_ RPM Focus ! II_ TakeOver ! III_ Sponsored Stories ! IV_ Mobile App ! V_ InStream Video ! WEBSPECTATOR
- 8. WEBSPECTATOR I_RPM Focus GTS monetises stackable impressions on the same pageview. CPM GTS ! Same $ CPM now means increased $ RPM. CPM 1 pageview = 1 impression $1 CPM = $1 RPM GTS 1 pageview = multiple impressions $1 CPM = $4 RPM
- 9. WEBSPECTATOR II_TakeOver GTS monetises sold out inventory. ! Premium takeover placements can be even more profitable, allowing for more competitive pricing. CPM 1 pageview = 1 impression $15 CPM = $15 RPM GTS 1 pageview = multiple impressions $10 CPM = $40 RPM
- 10. WEBSPECTATOR III_Sponsored Stories GTS monetises any viewable content. ! Even text can now be profitable when content relevance fits the right brand.
- 11. WEBSPECTATOR IV_Mobile App Mobile real-estate collides with traditional ad formats and delivery. ! Time-based adv is the answer. GTS is mobile. CPM 1 pageview = 1 impression $1 CPM = $1 RPM GTS 1 pageview = multiple impressions $1 CPM = $4 RPM
- 12. WEBSPECTATOR V_InStream Video Video adv is not just pre-roll. ! GTS monetises video beyond preroll and still verifies exposure and engagement.
- 13. Learn more
- 14. GTS: Guaranteed Time Slot 20’ seg. The new metric for online media&advertising WEBSPECTATOR
- 15. WebSpectator gets accredited by the Media Rating Council (MRC) for its new metric GTS: Guarantee Time Slot, that measures the effective exposure time for web&mobile display advertising. The MRC applauds WebSpectator for successfully completing the accreditation process for the core Guaranteed Time Slot display advertising viewability metrics in WebSpectator for Publishers,” said George W. Ivie, Executive Director and CEO of the MRC. ! “WebSpectator for Publishers’ GTS is an innovative measurement approach, and MRC accreditation indicates that it complies with MRC Standards, a recognized benchmark for quality and disclosure.” The GTS is a revolutionary way to trade display advertising on for web&mobile, already available for publishers and advertisers WEBSPECTATOR The Media Rating Council is a nonprofit industry association, whose goal is to ensure measurement services that are valid, reliable and effective.
- 16. ! WebSpectator technology was nominated Cool Vendor for Mídia on Gartner’s Cool Vendor Report 2012, release by Gartner in April 2012. ! Research by Andrew C. Frank, Jennifer Beck and Mitchell David Smith, analysts for Media, Marketing and Technology, considered the technology ”has the potencial to establish a new industry standard for real-time web experience”. ! WebSpectator technology as the potencial to revolutionise the way display advertising is measured, traded and managed on web&mobile. WEBSPECTATOR
- 17. O GTS: Guaranteed Time Slot, reveals a totally new revenue stream for Publishers, as well as a new premium ad product with guaranteed exposure. “With the GTS we can finally show advertisers how many people are in fact engaged with their brand, which led us to create a new and exclusive ad product that drives higher CPM and CTR” , says André Chaves, CEO for iG. ! “We are proud to be one of the pioneers in the world to believe and implement this new display ad metric and we’re already reaping the benefits of this strategy”. WEBSPECTATOR iG is one the largest and the most creative media portals in Brazil.
- 18. WebSpectator provides the first real-time accredited analytics for Publishers. ! • Metrics • Insights ! • Revenues ! • Visitors ! • Time ! • Engagement Learn more ! www.webspectator.com WEBSPECTATOR
- 19. WebSpectator provides the first real-time accredited analytics for Advertisers. ! • Audience • Reach ! • Impressions ! • CTR (GTS) ! • Exposure Time ! • Clicks Learn more ! www.webspectator.com WEBSPECTATOR
- 20. GTS: 100% multi-browser & platform WEBSPECTATOR
- 21. WEBSPECTATOR Because time is money!