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- 1. THE CONTRADICTIONS OF SOCIAL MEDIA Bob Rapp, Head of Communities at Vodafone
- 2. THE PAST One-to-Many Communications THE PRESENT Cross-casting
- 3. THE PAST One-to-Many Communications
- 7. One-to-Many Communications THE PRESENT Cross-casting
- 8. http://www.flickr.com/photos/jurvetson/916142/ The Explosion of the Internet and Media Channels
- 9. http://en.wikipedia.org/wiki/Internet_censorship & Reporters Without Borders
- 11. … At the same time it’s getting increasingly difficult to reach consumers through mass media 1960s: Mass media matures 2000s: Mass media seize to exist TV channels per home: 5.7 Radio stations: 4,400 Magazine titles: 8,400 TV channels per home: 82.4 Radio stations: 13,500 Magazine titles: 17,300 Pages indexed by Google: 1 trillion Internet broadcast stations: 25,000+
- 13. Social media /ˈsəʊ.ʃəlˈmiː.di.ə/ , n. 1. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. 2. supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues ( many to many ). 3. supports the democratization of knowledge and information, transforming people from content consumers into content producers. http://en.wikipedia.org/wiki/Social_media
- 14. Social media /ˈsəʊ.ʃəlˈmiː.di.ə/ , n. 1. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. 2. supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues ( many to many ). 3. supports the democratization of knowledge and information, transforming people from content consumers into content producers. http://en.wikipedia.org/wiki/Social_media
- 15. = CROSS-CASTING
- 16. CROSS-CASTING POWERS THE WAY DECISIONS ARE MADE Here comes a new generation
- 17. http://www.flickr.com/photos/juhansonin/1778188040/sizes/l/ Didn’t u see mah tweets? Itz Ninja, nor pirates!
- 18. REMEMBER, WITH GREAT POWER, COMES GREAT RESPONSIBILITIES
- 19. THE INTERNET NEVER HURTS. IT’S VIRTUAL . REALLY ?
- 20. Isaac Asimov’s First Law of Robotics A robot may not injure a human being , or, through inaction, allow a human being to come to harm. http://www.flickr.com/photos/striatic/1276095/
- 21. THE GOOD THE EVIL
- 22. THE GOOD
- 27. THE EVIL
- 29. What do these women have in common ?
- 33. CROSS-CASTING = POWER + RESPONSIBILITY In sum,
- 34. When there are People
- 36. There are Laws and Order
- 38. Code of Ethics for the People
- 40. Codes of Order for Technologies
- 42. Codes of Ethics for Social Media?
- 44. It’s messy. But we can try Today .
- 45. Do no evil
- 46. Be Honest
- 47. Don’t Hide
- 48. Walk Softly on Earth
- 49. How are we doing ?
- 50. World’s largest mobile operator by revenues >315m customers around the world Total communications strategy
- 53. Open API
- 54. Can we do better ?
- 55. Bob Rapp [email_address] [email_address] [email_address] [email_address] +44.7825111999 @bobrapp