The document discusses challenges and opportunities in connecting the Internet of Things (IoT) to the World Wide Web. It outlines differences between developing for the web and IoT, including in goals, architectures, standards, hardware, and market adoption. It proposes that the "Web of Things" aims to reduce complexity for developers by linking the physical world to the open web ecosystem using open standards and interoperable data models. Connecting IoT to the web could enable more programmable and shared applications and services.