Webtrends Upgrade Options
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The document outlines upgrade options for Webtrends web analytics software, detailing migration paths from older versions like 8.0 and 8.5 to the newer version 9.2. It discusses benefits such as improved data accuracy, multivariate testing, and the Cloud-based on-demand version 10, along with hardware requirements and implementation strategies for different use cases. Additional services offered include automated dashboards, reporting solutions, and training for effective web analytics governance.
Webtrends Upgrade Options
- 1. WEBTRENDS UPGRADE OPTIONS January 25, 2012 Peder Enhorning President & CEO John Strykowski Sr. Web Analytics Consultant Karen Ragotte Marketing Manager
- 2. Overview Web Analytics service provider since 2001 800+ customers across North America 450+ consulting engagements Technology to automate and improve reporting and analytics
- 3. July 31, 2012 Webtrends versions 8.0, 8.1, 8.5
- 4. Audience Webtrends 7 Webtrends 8.0 Webtrends 8.1 Webtrends 8.5 Webtrends 8.7 IIS and Apache logs SmartSource Data Collector (SDC)
- 5. Web Server Logs Hosted Java Scripting Webtrends SmartSource Data Collector (SDC) Web Server Web Visitor IIS/Apache (No Cookie) Remote Collection Server (Cookie) Local Collection Server (Cookie)
- 6. Java Script (SDC) Advantages Accuracy • New vs returning visitors, path analysis, funnel analysis • No Robot & spider traffic Log Management • 90% smaller • One location Granularity • Any user event tracked; video progression, form fill-out process Cache and Proxy servers have no affect
- 7. Java Script (SDC) Advantages (con’t) META-tagging • Track revenue • Correlate to campaigns • Improved tracking across sites/domains Multivariate and A/B testing Webtrends 9.2 Insight Optimized
- 8. Upgrade Options 1. Multiple level migration from 8.0d to 9.2 2. New install of 9.2 3. Move from on premise software to On Demand version 10 4. Move software installation to Unilytics Managed Service (UMS) for Webtrends version 9.2
- 9. Hardware configuration Analysis Server Remote Collection Insight Server Server
- 10. Hardware requirement 1. Analysis Server; 6 GB RAM (VM supported) 2. Insight Server; 8 GB RAM (VM supported) 3. SmartSource Data Collector (x2) ; 1 GB RAM
- 11. 1. Software upgrade Review of pre-requisites Installation of Insight Full Backup Webtrends 8.0d Upgrade to 9.2 Upgrade to Integration of Storage Webtrends 8.5a and DB on new 8.7d implementation Upgrade to Webtrends 8.7d 32bit Installation of Webtrends 8.7d 64bit Migration of Storage and Database
- 12. 2. New 9.2 software installation Review of pre-requisites Evaluation of Business Goals and Objectives Installation of Webtrends 9.2 Installation of Insight, Alerts, Real-Time and Data Extraction API Configuration and deployment of Webtrends 9.2
- 13. 3. Move to On Demand version 10 Evaluation of Business Goals and Objectives Account set-up for Webtrends 10 SDC JavaScript deployment on web properties Creation and configuration of profiles and spaces
- 14. Backup current Webtrends implementation Migration of Storage, Database and Logs to UMS Transition of data-collection to UMS Integration of Webtrends on UMS dedicated servers If necessary, upgrade of Webtrends to latest on premise version
- 16. Upgrade Options New On Upgrade UMS Install Demand
- 17. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated
- 18. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes
- 19. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes Version 9.2 9.2 10 9.2
- 20. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes Version 9.2 9.2 10 9.2 Hardware Client Client Webtrends Unilytics Responsibility
- 21. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes Version 9.2 9.2 10 9.2 Hardware Client Client Webtrends Unilytics Responsibility Data Location Canada/US Canada/US US Canada/US
- 22. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes Version 9.2 9.2 10 9.2 Hardware Client Client Webtrends Unilytics Responsibility Data Location Canada/US Canada/US US Canada/US Full Data Control Yes Yes No Yes
- 23. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes Version 9.2 9.2 10 9.2 Hardware Client Client Webtrends Unilytics Responsibility Data Location Canada/US Canada/US US Canada/US Full Data Control Yes Yes No Yes Webtrends Experts No No No Yes
- 24. Q&A
- 25. Message from your Sponsor Products 1. Montage – Automated dashboards 2. Mergence® – SharePoint reporting 3. VHE Distiller – 1:1 Marketing Services 1. Webtrends training and configuration using RETAIN® 2. KPI evaluation using KPI Karta® 3. Web analytics governance
Editor's Notes
- #7: Web site owners find themselves drowning in data but thirsty for informationIt’s difficult to draw meaningful conclusions from information contained in web analytics reports because they are not concise or precise enough. And they deliver mostly data on page views and visitor information when that isn’t really relevant to business goals.
- #13: Review of hardware configuration and other software pre-requisitesEvaluation of business goals and objectivesInstallation of Webtrends 9.2Installation of Insight, Alerts, Real-Time analysis and the Data Extraction APIConfiguration and deployment of Webtrends 9.2