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Week 11
Collection of Data – questionnaire and Instruments & sampling
1
RES 500 Academic Writing and Research Skills
2
Overall Flowchart for Instrument Design
3
Flowchart for Instrument Design Phase 1
4
Disguising Study Objectives
Situations
where
disguise is
unnecessary
Willingly shared,
Conscious-level
information
Reluctantly shared,
Conscious-level
information
Knowable,
Limited-conscious-level information
Subconscious-level information
5
Flowchart for Instrument Design Phase 2
6
Question Content
Should this question be asked?
Is the question of proper scope and coverage?
Can the participant adequately
answer this question as asked?
Will the participant willingly
answer this question as asked?
7
Multiple Choice Response Strategy
Which one of the following factors was most influential
in your decision to attend Metro U?
Good academic standing
Specific program of study desired
Enjoyable campus life
Many friends from home
High quality of faculty
8
Flowchart for Instrument Design Phase 3
9
Guidelines for Question Sequencing
Interesting topics early
Simple topics early
Sensitive questions later
Classification questions later
Transition between topics
Reference changes limited
Sampling
10
Sampling is the process of selecting units (e.g., people,
organizations) from a population of interest so that by studying
the sample we may fairly generalize our results back to the
population from which they were chosen.
11
The Nature of Sampling
Population
Population Element
Census
Sample
Sampling frame
12
Why Sample?
Greater accuracy
Availability of elements
Greater speed
Sampling
provides
Lower cost
13
Sampling Design
within the Research Process
14
Types of Sampling DesignsElement
SelectionProbabilityNonprobabilityUnrestrictedSimple
randomConvenienceRestrictedComplex
randomPurposiveSystematicJudgmentClusterQuotaStratifiedSno
wballDouble
15
Steps in Sampling Design
What is the target population?
What are the parameters of interest?
What is the sampling frame?
What is the appropriate sampling method?
What size sample is needed?
References
16
Business Research Methods by Donald R Cooper, 12th Edition.
16
INTERCULTURAL MANAGEMENT
UNIT V Part I JOURNAL
Instruction:
What are five things you need to prepare an employee for when
that employee is going overseas as an expatriate? Would you
like to be an expatriate? Why, or why not?
Your journal entry must be at least 200 words. No references or
citations are necessary. SIMPLE SHEET / NO HEAD
RUNNING / NOTHING JUST 200 WORDS.
_____________________________________________________
______________
DO NOT MIXED Part I & PART II. There are two different
assignments.
Posted separated.
UNIT V Part II SCHOLARLY ACTIVITY
Instructions:
Write at least a three-page analysis using the case study on
pages 311–313 in your textbook: “Kelly’s Assignment in
Japan.”
Your analysis should address the questions listed below.
· Explain the clashes in culture, customs, and expectations that
occurred in this situation.
· What stage of culture shock is Kelly’s family experiencing?
· Turn back the clock to when Kelly was offered the position in
Tokyo. What, if anything, should have been done differently,
and by whom?
· You are Kelly. What should you do now?
Your case study analysis should follow APA guidelines for
formatting all resources, both in-text citations and references.
Your analysis should include a title page and a reference page.
Remember to use the CSU Online Library to complete your
research for this assignment.
Week 10
Observation Studies, Experiments, Surveys, Measurement and
measurement scale
1
RES 500 Academic Writing and Research Skills
Observations
2
We call a set of data derived from an object (experimental unit)
an observation. Each object is measured according to various
aspects, such as temperature, concentration of some
constituents, frequency of occurrence of some phenomenon, etc.
Each of these aspects is denoted as a variable or feature. By
assembling all available data on all objects we can build
a matrix - a table where the columns represent the variables and
the rows represent the measured observations.
The Uses of Observation
3
Observation and the Research Process
The Uses of Observation
4
Selecting Data Collection Method
Non-Behavioral Observation
5
Record Analysis
Physical Condition Analysis
Physical Process Analysis
Behavioral Observation
6
Nonverbal Analysis
Linguistic Analysis
Extra-linguistic Analysis
Spatial Analysis
Classification of Observation
7
We can classify observation in terms of the observer participant
relationship. This relationship may be viewed from three
perspectives:
(1) Is the observation direct or indirect?
(2) Is the observer’s presence known or unknown?
(3) Is the observer a participant or nonparticipant?
Limitation of Observation
8
Observation may be limited by:
The difficulty of waiting for long periods to capture the
relevant phenomena.
The expense of observer costs and equipment.
The reliability of inferences from surface indicators.
The problems of quantification and disproportionately
large records.
The limitation on presenting activities and inferences
about cognitive processes.
Experiments
9
Experiments are studies involving intervention by the researcher
beyond that required for measurement. The usual intervention is
to manipulate some variable in a setting and observe how it
affects the subjects being studied (e.g., people or physical
entities). The researcher manipulates the independent or
explanatory variable and then observes whether the
hypothesized dependent variable is affected by the intervention.
Evaluation of Experiments
10
Advantages
Disadvantages
Conducting of Experiments
11
Select relevant variables.
Specify the treatment levels.
Control the experimental environment.
Choose the experimental design.
Select and assign the subjects.
Pilot test, revise, and test.
Analyze the data.
Validity in Experiments
12
Internal Validity
Among the many threats to internal validity, we consider the
following seven:
History
Maturation
Testing
Instrumentation
Selection
Statistical regression
Experimental mortality
Validity in Experiments
13
External Validity
Reactivity of testing on X .
Interaction of selection and X .
Other reactive factors.
Experimental Research Designs
14
Preexperimental Designs
True Experimental Designs
Field Experiments: Quasi- or Semi-Experiments
Surveys
15
A survey is an investigation about the characteristics of a given
population by means of collecting data from a sample of that
population and estimating their characteristics through the
systematic use of statistical methodology. The communication
approach involves surveying or interviewing people and
recording their responses for analysis
16
.
Some attitudes are expected
“There once was a demographic survey done
to determine if money was connected to
happiness, and Ireland was the only place
where this did not turn out to be true.”
Fiona Shaw
Irish actress and theater director
17
d
Communication Approach
Weaknesses
Error
Inaccessible populations
Strengths
Versatility
Efficiency
Geographic coverage
18
Communication Approaches
Self-
Administered
Survey
Survey via
Personal
Interview
Telephone
Survey
19
10-19
Self-Administered Surveys
Disk-by-Mail
Intercept
Modes
Drop-off
Mail
CASI
Fax
20
Designing Questionnaires Using the TDM
Easy to read
Offer clear directions
Include personalization
Notify in advance
Encourage response
21
Telephone Survey
Traditional
CATI systems
Computer-
administered
22
Designing Questionnaires Using the TDM
Lower Cost vs. Personal Interview
Wide geographic coverage
Fewer Interviewers
Reduced interviewer bias
Fast completion time
Random dialing
CATI
23
Measurement
Select
measurable phenomena
Develop a set of
mapping rules
Apply the mapping rule
to each phenomenon
24
Levels of Measurement
Ordinal
interval
Ratio
Nominal
Classification
25
Levels of Measurement
Ordinal
interval
Ratio
Nominal
Classification
Order
Classification
Order
Classification
Distance
Natural Origin
Order
Classification
Distance
25
References
26
Business Research Methods by Donald R Cooper, 12th Edition.
Chapter 8 - Observation Studies, PP 170-189
Chapter 9 - Experiments, PP 190-213
Chapter 10 - Surveys Studies, PP 214-242
Chapter 11 - Measurement, PP 243-265
Chapter 12 - Measurement Scale, PP 266-293
Chapter 12 - Measurement Scale, PP 266-293
26

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Week 11Collection of Data – questionnaire and Instruments & .docx

  • 1. Week 11 Collection of Data – questionnaire and Instruments & sampling 1 RES 500 Academic Writing and Research Skills 2 Overall Flowchart for Instrument Design
  • 2. 3 Flowchart for Instrument Design Phase 1 4 Disguising Study Objectives Situations where disguise is unnecessary Willingly shared, Conscious-level information Reluctantly shared, Conscious-level information Knowable, Limited-conscious-level information Subconscious-level information
  • 3. 5 Flowchart for Instrument Design Phase 2 6 Question Content Should this question be asked? Is the question of proper scope and coverage? Can the participant adequately answer this question as asked? Will the participant willingly answer this question as asked?
  • 4. 7 Multiple Choice Response Strategy Which one of the following factors was most influential in your decision to attend Metro U? Good academic standing Specific program of study desired Enjoyable campus life Many friends from home High quality of faculty 8 Flowchart for Instrument Design Phase 3
  • 5. 9 Guidelines for Question Sequencing Interesting topics early Simple topics early Sensitive questions later Classification questions later Transition between topics Reference changes limited Sampling 10 Sampling is the process of selecting units (e.g., people, organizations) from a population of interest so that by studying the sample we may fairly generalize our results back to the population from which they were chosen.
  • 6. 11 The Nature of Sampling Population Population Element Census Sample Sampling frame 12 Why Sample? Greater accuracy Availability of elements Greater speed Sampling provides
  • 7. Lower cost 13 Sampling Design within the Research Process 14 Types of Sampling DesignsElement SelectionProbabilityNonprobabilityUnrestrictedSimple randomConvenienceRestrictedComplex randomPurposiveSystematicJudgmentClusterQuotaStratifiedSno wballDouble
  • 8. 15 Steps in Sampling Design What is the target population? What are the parameters of interest? What is the sampling frame? What is the appropriate sampling method? What size sample is needed? References 16 Business Research Methods by Donald R Cooper, 12th Edition.
  • 9. 16 INTERCULTURAL MANAGEMENT UNIT V Part I JOURNAL Instruction: What are five things you need to prepare an employee for when that employee is going overseas as an expatriate? Would you like to be an expatriate? Why, or why not? Your journal entry must be at least 200 words. No references or citations are necessary. SIMPLE SHEET / NO HEAD RUNNING / NOTHING JUST 200 WORDS. _____________________________________________________ ______________ DO NOT MIXED Part I & PART II. There are two different assignments. Posted separated. UNIT V Part II SCHOLARLY ACTIVITY Instructions: Write at least a three-page analysis using the case study on pages 311–313 in your textbook: “Kelly’s Assignment in Japan.” Your analysis should address the questions listed below. · Explain the clashes in culture, customs, and expectations that
  • 10. occurred in this situation. · What stage of culture shock is Kelly’s family experiencing? · Turn back the clock to when Kelly was offered the position in Tokyo. What, if anything, should have been done differently, and by whom? · You are Kelly. What should you do now? Your case study analysis should follow APA guidelines for formatting all resources, both in-text citations and references. Your analysis should include a title page and a reference page. Remember to use the CSU Online Library to complete your research for this assignment. Week 10 Observation Studies, Experiments, Surveys, Measurement and measurement scale 1 RES 500 Academic Writing and Research Skills
  • 11. Observations 2 We call a set of data derived from an object (experimental unit) an observation. Each object is measured according to various aspects, such as temperature, concentration of some constituents, frequency of occurrence of some phenomenon, etc. Each of these aspects is denoted as a variable or feature. By assembling all available data on all objects we can build a matrix - a table where the columns represent the variables and the rows represent the measured observations. The Uses of Observation 3 Observation and the Research Process
  • 12. The Uses of Observation 4 Selecting Data Collection Method Non-Behavioral Observation 5 Record Analysis Physical Condition Analysis Physical Process Analysis
  • 13. Behavioral Observation 6 Nonverbal Analysis Linguistic Analysis Extra-linguistic Analysis Spatial Analysis Classification of Observation 7 We can classify observation in terms of the observer participant relationship. This relationship may be viewed from three perspectives: (1) Is the observation direct or indirect? (2) Is the observer’s presence known or unknown? (3) Is the observer a participant or nonparticipant?
  • 14. Limitation of Observation 8 Observation may be limited by: The difficulty of waiting for long periods to capture the relevant phenomena. The expense of observer costs and equipment. The reliability of inferences from surface indicators. The problems of quantification and disproportionately large records. The limitation on presenting activities and inferences about cognitive processes. Experiments 9 Experiments are studies involving intervention by the researcher beyond that required for measurement. The usual intervention is to manipulate some variable in a setting and observe how it affects the subjects being studied (e.g., people or physical entities). The researcher manipulates the independent or
  • 15. explanatory variable and then observes whether the hypothesized dependent variable is affected by the intervention. Evaluation of Experiments 10 Advantages Disadvantages Conducting of Experiments 11 Select relevant variables. Specify the treatment levels. Control the experimental environment. Choose the experimental design. Select and assign the subjects.
  • 16. Pilot test, revise, and test. Analyze the data. Validity in Experiments 12 Internal Validity Among the many threats to internal validity, we consider the following seven: History Maturation Testing Instrumentation Selection Statistical regression Experimental mortality
  • 17. Validity in Experiments 13 External Validity Reactivity of testing on X . Interaction of selection and X . Other reactive factors. Experimental Research Designs 14 Preexperimental Designs True Experimental Designs Field Experiments: Quasi- or Semi-Experiments Surveys 15 A survey is an investigation about the characteristics of a given
  • 18. population by means of collecting data from a sample of that population and estimating their characteristics through the systematic use of statistical methodology. The communication approach involves surveying or interviewing people and recording their responses for analysis 16 . Some attitudes are expected “There once was a demographic survey done to determine if money was connected to happiness, and Ireland was the only place where this did not turn out to be true.” Fiona Shaw Irish actress and theater director
  • 19. 17 d Communication Approach Weaknesses Error Inaccessible populations Strengths Versatility Efficiency Geographic coverage 18 Communication Approaches Self- Administered Survey Survey via Personal Interview Telephone Survey
  • 21. Easy to read Offer clear directions Include personalization Notify in advance Encourage response 21 Telephone Survey Traditional CATI systems Computer- administered
  • 22. 22 Designing Questionnaires Using the TDM Lower Cost vs. Personal Interview Wide geographic coverage Fewer Interviewers Reduced interviewer bias Fast completion time Random dialing CATI 23 Measurement Select measurable phenomena Develop a set of mapping rules Apply the mapping rule to each phenomenon
  • 23. 24 Levels of Measurement Ordinal interval Ratio Nominal Classification 25 Levels of Measurement Ordinal interval Ratio Nominal Classification Order Classification Order Classification Distance Natural Origin Order
  • 24. Classification Distance 25 References 26 Business Research Methods by Donald R Cooper, 12th Edition. Chapter 8 - Observation Studies, PP 170-189 Chapter 9 - Experiments, PP 190-213 Chapter 10 - Surveys Studies, PP 214-242 Chapter 11 - Measurement, PP 243-265 Chapter 12 - Measurement Scale, PP 266-293 Chapter 12 - Measurement Scale, PP 266-293
  • 25. 26