Mobile Marketing Overview
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1) The document discusses various topics related to social media and mobile marketing. It provides statistics on the most popular mobile activities such as games, weather and maps/search. It also lists the top mobile apps and platforms used. 2) Location-based services are highlighted as an important part of mobile marketing. Examples of location-based tactics include location-enabled mobile ads and local search features. 3) The document provides recommendations for effective mobile marketing, such as optimizing campaigns for local audiences and experimenting with different strategies.
Mobile Marketing Overview
- 1. Week #12 April 16, 2014 UticaCollege PRL 408: Social Media ThomasArmitage
- 2. ๏ก Overview ๏ก Most popular activities ๏ก Multi-screen ๏ก Mobile site vs app ๏ก App based marketing ๏ก SMS ๏ก Local search ๏ก Mobile gaming ๏ก Mobile commerce ๏ก Location based services ๏ก Platforms
- 3. ๏ก โHow Location-Based ServicesAre TransformingThe Mobile Industryโ - http://read.bi/1lYjEct
- 4. ๏ก Mobile marketing isโฆ
- 5. ๏ก Mobile should overtake desktop this year ๏ก 2.7 hours/day ๏ก 80% of mobile device time is spent in apps (Marrs, 2013)
- 7. ๏ก 1) Gamesโฆ61% ๏ก 2)Weatherโฆ55% ๏ก 3) Maps/searchโฆ50% ๏ก 4) Social mediaโฆ49% ๏ก 5) Musicโฆ42% ๏ก 6) Newsโฆ36% ๏ก 7) Entertainmentโฆ33% ๏ก 8) Diningโฆ25% ๏ก 9)Videoโฆ21% (Bosomworth, 2014)
- 9. ๏ก 1) Skype ๏ก 2)YouTube ๏ก 3) Instagram ๏ก 4) Pandora ๏ก 5) Facebook ๏ก 6) Angry Bird Seasons ๏ก 7) Cut the Rope ๏ก 8) Doodle Jump ๏ก 9) Fruit Ninja ๏ก 10) Angry Birds (Moscaritolo, 2013)
- 10. (The New Multi-ScreenWorld Study, 2013) From smartphones and tablets to laptops and television, 90% of all media interactions today are screen- basedโฆthere are two distinct ways people move among screens to get stuff done: simultaneously and sequentially.
- 12. ๏ก Do you prefer mobile sites or mobile apps?
- 15. ๏ก 92 of the top 100 brands have a mobile app.
- 17. ๏ก โIf you want to help the cause, you can text "Haiti" to 90999 to send a $10 donation to the Red Crossโ (Van Grove, 2010)
- 24. ๏ก 40% of shoppers consult 3 or more channels before making a purchase ๏ก 52% of Americans use their devices while browsing in- store (Warden, 2013)
- 25. ๏ก Location-enabled mobile ads ๏ก Location-based features/app ๏ก Local search ๏ก In a Google survey, 76% of the respondents said they would like businesses' location or operating hours, and 61% said they would like to be able to "Click to Call" the business. (How location based services, 2013)
- 26. ๏ก Great tool for shopping and directions
- 29. (Marrs, 2013) ๏ก Be clear and concise ๏ก Optimize for local ๏ก Consider your audience ๏ก Experiment with different strategies ๏ก Benchmark your results
- 30. ๏ก Background on Brand ๏ก TargetAudience ๏ก Goals and Objectives ๏ก Platforms Chosen (between 4-5) ๏ก Tactics/Execution and Spend ๏ก Other Items and Ideas ๏ก Evaluation and Measurement ๏ก Works Cited
- 31. ๏ก $20,000 budget, one year campaign. ๏ก Local business wanting to take advantage of social media. ๏ก Minimum of 5 references (though most of the work will be critical thinking as you apply your learnings and knowledge from class). ๏ก Always include an intro and conclusion. ๏ก 8-10 pages in length, Calibri font, double spaced. This does not include your cover page and reference sheet. ๏ก Make it an enjoyable read.This isnโt a research paper. Itโs a deliverable to your supervisor.
- 32. ๏ก Spelling/Grammar/Formattingโฆ..15 ๏ก Background, Details on Platformsโฆ..40 ๏ก DevelopingCampaign/Budgetโฆ..75 ๏ก Formatting/Multimedia/Lookโฆ..10 ๏ก References/Resourcesโฆ..10 ๏ก Totalโฆ..150
- 33. ๏ก Customer Service, Leveraging Reviews ๏ก DiscussTwitter activity with brands ๏ก To do: ๏ง Blog comments ๏ง Read articles from #UticaCollegeSM and comment ๏ง Google+ andYelp presenters should be ready to present
- 34. ๏ก Bosomworth, D. (2014, March 24). Mobile marketing statistics 2014. SmartInsights. Retrieved on April 12, 2014 from http://www.smartinsights.com/mobile-marketing/mobile-marketing- analytics/mobile-marketing-statistics/ ๏ก How location-based services are transforming the mobile industry. (2013, May 22). Business Insider. Retrieved on April 12, 2014 from http://www.businessinsider.com/location-data-is- transforming-mobile-2013-4#ixzz2yiJ8xp1r ๏ก Infographic: 2013 mobile growth statistics. (2013, October 1). DigitalBuzzBlog. Retrieved on April 12, 2014 from http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/ ๏ก Marrs, M. (2013, August 19). What is mobile marketing and why does it matter? WordStream. Retrieved on April 12, 2014 from http://www.wordstream.com/blog/ws/2013/08/19/what-is- mobile-marketing# ๏ก McGee, M. (2013, March 28). Email is top activity on smartphones, ahead of web browsing and Facebook. MarketingLand. Retrieved on April 12, 2014 from http://marketingland.com/smartphone-activities-study-email-web-facebook-37954 ๏ก Moscaritolo, A. (2013, May 3).The 10 most popular iPhone apps of all time. PCMag. Retrieved on April 12, 2014 from http://www.pcmag.com/slideshow/story/311100/the-10-most-popular-iphone- apps-of-all-time/10 ๏ก The New Multi-Screen World Study. (2013). Google. Retrieved on April 12, 2014 from http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html ๏ก Van Grove, J. (2010, January 13). Red Cross raises $5,000,000+ for Haiti through text message campaign. Mashable. Retrieved on April 12, 2014 from http://mashable.com/2010/01/13/haiti-red- cross-donations ๏ก Warden, C. (2013). 7 mobile marketing stats that will blow your mind. Convince and Convert. Retrieved on April 12, 2014 from http://www.convinceandconvert.com/mobile/7-mobile- marketing-stats-that-will-blow-your-mind/