Week 3 lesson1
- 1. ABERDEEN 2040 Seminar Skills Week 3 Lesson 1 PSE5
- 2. Week 2 Last week we looked at the importance of asking & answering questions in seminars. This week will look at: 1) Using reading texts to inform your ideas 2) Using questions to check understanding, ask for examples, ask for reasons You will take part in a seminar on: What impact does social media have on our behaviour and consumer choices ? Participating in seminars
- 3. Media ex. 1 In which contexts is the media interactive? Give reasons and examples? a)Lectures b) online social media c) sports games d)theatre e)TV programmes f) cinema g) radio h) blogs i)newspapers ex. 2 Which of the statements below do you agree with most? Explain why 1. Audiences are selective and the media do not change their beliefs 2. Audiences are active, but the media change their beliefs 3. Audiences are passive and believe what they read and hear Oxford EAP Unit 3 p51 Task 1 Critical Thinking
- 4. Reading to prepare for a tutorial/seminar ex. 1 Read the text and decide which statement represents the author’s view 1. Audiences are selective and the media do not change their beliefs 2. Audiences are active, but the media change their beliefs 3. Audiences are passive and believe what they read and hear Oxford EAP p51 Task 2
- 5. Reading to prepare for a tutorial/seminar 2. Audiences are active, but the media change their beliefs In many ways it combines the insights of the other two approaches Oxford EAP p51 Task 2 ex 1 (answer)
- 6. Reading to prepare for a tutorial/seminar Complete the chart Oxford EAP p52 Task 2, ex. 2 Model Role of Media Role of Audience Evaluation Media -effects Passive, absorbs materials Audience-active Reinforce audience views Media-themes Pursues middle path – less extreme…
- 7. Reading to prepare for a tutorial/seminar Extra: Can anyone explain what “injections of material” means? Type ideas into chat Oxford EAP p52 Task 2, ex. 2 (answers) model Media role Audience Evaluation Media -effects ‘injections of material’ Passive, absorbs materials This view has been challenged: the second model rejects the idea that audiences simply receive messages from the media.
- 8. Reading to prepare for a tutorial/seminar Extra: Try to paraphrase what it says in the evaluation Oxford EAP p52 Task 2, ex. 2 ((answers continued) Media role Audience Evaluation Audience-active Reinforces audience views Audiences: 1) select what they want to see and hear 2) interpret messages according to their existing ideas and beliefs According to the last paragraph, it exaggerated the freedom of choice of the audience
- 9. Reading to prepare for a tutorial/seminar Oxford EAP p52 Task 2, ex. 2 (answers continued) model Media role Audience Evaluation Media-themes The media do still influence them Are active (but less than in the 2nd model) It combines the other 2 approaches => Middle ground
- 10. Reading to support your views ex 3 Match the statements to the correct model 1. Audiences are selective and the media do not change their beliefs 2. Audiences are active, but the media change their beliefs 3. Audiences are passive and believe what they read and hear a)Media- effects model , b)Active -audience model, c) Media-themes model Oxford EAP p52 Task 2
- 11. Reading to support your views Has the reading text changed your views about how much the media influences people? Why? Can you think of any examples to support your views? Extra: The reading text summarises three models. Why are models useful in academic understandings of behaviour or issues? Think about: - Ability to compare situations - Subjective / objective opinion - Measuring & gaining evidence Oxford EAP p52 Task 2 (ex 3 continued)
- 12. Reading to support your views What impact does social media have on our behaviour and consumer choices? Do some research & find some examples that you can bring to the seminar on Wednesday Preparation for a seminar