WEEK 4Please define each term, study and know for WEEK 4 Consu.docx
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The document outlines key terms and concepts for week 4 related to consumer behavior, such as the consumer behavior model, demographic segmentation, and various fashion-related categories like fashion innovators and laggers. It emphasizes the importance of understanding how global consumers differ and share similarities. The document serves as a study guide for mastering these concepts in relation to fashion.
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WEEK 4Please define each term, study and know for WEEK 4 Consu.docx
- 1. WEEK 4 Please define each term, study and know for WEEK 4 Consumer behavior Consumption Consumer Behavior Model = Acquiring, Using and discarding products – Demographic Segmentation Deprived Consumer Disposable income Fashion Cycle Fashion Innovators Fashion Laggers Fashion Leaders Gender Geographic Segmentation Hierarchy of Need Theory Impulse buying Late Majority Mass Market Median Income Niche Market Race Target Market Targeting relating it to Fashion Then be able to answer this question – How are global consumers different and similar to one another?