![Interviewees
“ Both of my cats have health
conditions that we did not
expect.”
Saara L. | San Jose, CA
“ You have keep asking - [ For the
price / Service ] “
Sasha K. | Napa, CA
Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 16
“ I would rely on the internet
first because the vet cost
scares me..”
Stella H. | San Francisco. CA
“ I can never expect the cost of
vet visit even though we’ve been
to the vet several times.”
Jennifer P. | Atlanta, GA
“ More transparency could
definitely help!”
Davis I. | Atlanta, GA](https://image.slidesharecdn.com/week5commongroundpresentation-201004235725/85/Week-5-common-ground-presentation-17-320.jpg)
Week 5 common ground presentation
- 1. Corey Rossi, Dewen, Zhang, Jiyeon Park | Common Ground | Creative Founders | Fall 2020 | Oct. 4th, 2020 Week5:Businessstructure
- 2. Hello,We arecommonground- Corey Rossi Jiyeon Park Dewen Zhang Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 1 OurMission “To provide opportunity by ensuring that people gain the skills, and knowledge, that will empower companionships. ”
- 3. Molecule Current Pet owners Solution unexpected medical conditions revealed, vet visit becomes very costly Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 2 Lack of transparency in veterinary prices / services limits their access to provide the proper care
- 4. Hypothesis 01 02The cost of certain vet services are unpredictable People need a way to find out if the health concern is big enough to bring to a vet Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 3 From our interviews we found that people are comfortable going online to find solutions for their pets health before escalating the issue to a veterinarian. The current system used by the vet office does not make it easy for pet owners to get the price before the service. What’s Next? Interviewees said that they often receive the invoice at the end of the process and the bills are always more than what they’ve expected Validation Pet owners will use a service that provides peace of mind when considering going to the veterinarian while also being concerned with price.
- 5. Parker Jay (21) San Francisco, CA ● Makes $35,000 a year as a freelance graphic designer ● Senior College student ● Living with 2 roommates (household of 3 adults) ● Lives in a 2-bedroom duplex apartment ● Single Facts ProvisionalPersona :Facts Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 4
- 6. ● Always keeping a close eye on her pet ● Feels unsure when to take her pet to the vet ● Goes to school 5 days a week and works from home ● Feels overwhelmed with idea of costly vet visits ● First time taking care of a pet on their own ● Comfortable searching online for help ● Information about pricing when taking her pet to the vet ● Competitive pricing ● Quality veterinarian ● Needs to know when to take her pet to the vet ● Needs to find a time to bring her pet for check-ups ● Keep her pet healthy and happy ● Transparency in prices / services ProvisionalPersona :Behaviors/Needs&goals Needs and GoalsBehaviors Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 5
- 7. Leancanvas 01 Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 6
- 8. Week5:Leancanvasdraft Problem In Progress Existing Alternatives Customer Segments Early Adopters 1. Vet prices aren’t explained thoroughly 2. The costs of certain vet services are unpredictable 3. Can’t remember to do check ups for animals 1. pet insurance companies provide different cost rates 2. Petdesk allows users to receive notifications about check-ups 3. airvet provides a way to do check ups easily over the phone. 1. Pet owners trying to save money / time 2. Pet owners needing affordable & reliable care for their pets Pet Owners Channels 1. App Service 2. Web Service Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 7
- 9. Businessstructure 02 Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 8
- 10. Businessstructure Structure Revenue Model Relationships Delivery Channels B2C - Business to Customer Platform / Marketplace Online In Progress Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 9
- 11. Marketresearch 03 Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 10
- 12. Markettype Resegment an existing market as a niche player Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 11
- 13. som/sam/tam SOM 5% market share in dog and cat veterinary care market in the Bay Area. Market size is about $27 million. Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 12 TAM U.S. veterinary care is a nearly $20 billion market in 2019, with an estimated growth rate of 5% per year. SAM Veterinary care for pet dogs and cats in the Bay Area: $531 million
- 14. Comparativeresearch High Cost Low Cost ServiceProduct Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 13
- 15. Customerdevelopment 04 Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 14
- 16. Interviewinformation 01 02 03 TARGET INTERVIEWEES / VET INTERVIEW METHOD We’ve reached out to more pet owners / vet (In progress) Conducted interview through zoom | Written Response Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 15 HOW WE FOUND THEM Friends of friends / Reached out to faculties / Vet
- 17. Interviewees “ Both of my cats have health conditions that we did not expect.” Saara L. | San Jose, CA “ You have keep asking - [ For the price / Service ] “ Sasha K. | Napa, CA Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 16 “ I would rely on the internet first because the vet cost scares me..” Stella H. | San Francisco. CA “ I can never expect the cost of vet visit even though we’ve been to the vet several times.” Jennifer P. | Atlanta, GA “ More transparency could definitely help!” Davis I. | Atlanta, GA
- 18. Interviewlearnings Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 17 01 02 03 Vet Visit Experience Transparency Current System ● There are vets out there that are not listening or helping at all. ● Vet visits are often surprisingly expensive - they would rely on the internet before going to the vet unless it is an urgent situation ● Current system does not prepare the pet owners with enough information to make informed financial decisions. ● Passionate and communicative vets build trust easier. ● Pleasant experience in service wise ● For an issue that has never been dealt with before, most pet owners decides to go to a vet ● Limited available hours for urgent situations → (Emergency -- High cost) ● Trying to sell products -- Exclusive deals for a certain pet store products ● Pet owners are still willing to pay for the pet cost, but the current system limits transparency ● More detailed invoice could make a vet visit seem less costly
- 19. Nextsteps 05 Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 18
- 20. What areournextsteps? 01 02 03 04 Coming up with hypothesis for our interviewees Getting more referrals through our list of contacts Figure out which method of MVP would be suitable based on our solution Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 19 Follow up with the Veterinarians that we contacted for interviews. - Define the current system of veterinarian
- 21. ThankYou! Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 20
- 22. Appendix 00 Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 21
- 23. WeeklyCustomerdevelopment Week Type of Contact # of Interviewees Week 3 Week 4 Week 5 Week 6 Week 7 24 Zoom Meeting Interview Zoom Meeting Interview Written Response / Interview - Reached out to vet / faculties 5 Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 22
- 24. Reference ● Market Research: ○ https://www.americanpetproducts.org/pubs_survey/dataportal.asp ○ https://todaysveterinarybusiness.com/u-s-veterinary-care-is-a-nearly-19-billion-market/ ○ https://www.ibisworld.com/united-states/market-research-reports/veterinary-services-ind ustry/ ○ http://www.natvpu.org/uploads/5/9/5/2/59529767/final_report_pablo_perez_ruiz__1_.pdf ○ https://www.foxbusiness.com/lifestyle/san-francisco-may-have-more-dogs-than-children- heres-why ○ https://www.avma.org/resources-tools/reports-statistics/us-pet-ownership-statistics ○ http://www.bayareacensus.ca.gov/bayarea.htm ○ http://www.bayareacensus.ca.gov/counties/SanFranciscoCounty.htm Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 10/4/20 | 23
- 25. Week5:Interviewdata Corey Rossi, Jiyeon Park, Dewen Zhang | Common Ground | 9/27/20 | 24 ● Sasha K. ○ https://docs.google.com/docu ment/d/1WNoL7D2iuBBrCpZO AdWV6bqHNJtFZ2yFkgwt0Ph eVMc/edit?usp=sharing ● Saara L. ○ https://docs.google.com/docu ment/d/1Q7Ee_IH8STlNbsNQT XbHGivUSvfyKCBGM5j7RufV5J o/edit?usp=sharing ● David I. ○ https://docs.google.com/docu ment/d/10ixUWT6Jvhw-OtRBu FnZYz8Vxwkf-EILbGFTADVeR e4/edit?usp=sharing ● Stella H. ○ https://docs.google.com/docu ment/d/1XtTRgsyaCSZtX7Fp-L cinUfvjggHE-8E1S4E3S0ngt4/ edit?usp=sharing ● Jennifer P. ○ https://docs.google.com/docu ment/d/18bSerKZ9yF3rMnMlK AptlvZg9VYv1QJwezDRKr6zjc w/edit?usp=sharing