![Pursue and SucceedKnowing your path will give you
directionUnderstanding what your audience wants to
feelSensing your purposeMarketing yourself:To a desired
audienceIn an effective mannerSuccessfully
Virtual Networking: Leveraging Social Media Resources
Why Should You Care?
Job Opportunities
(“Infographics: The Recruiting Manual,” 2014); (“Jobvite
Social Recruiting Survey 2014,” 2014)
Statistics
Active Users
("Social Media Active Users by Network [INFOGRAPH],”
2015.) ; (“Infographics:The Recruiting Manual,” 2014).
*](https://image.slidesharecdn.com/week5secprojectfordmotorcompanymnysefhttpswww-221108134757-b6be8f3a/85/Week-5SEC-Project-Ford-Motor-Companym-NYSE-F-httpswww-docx-4-320.jpg)
![(2014).Professional Services Close - Up, Retrieved from
http://login.ezproxy1.lib.asu.edu/login?url=http://search.pr
oquest.com/docview/1548022440?accountid=4485
Lawn, J. (2009). Networking, social media and one's larger
circle of friends. Food Management, 44(9), 6. Retrieved from
http://login.ezproxy1.lib.asu.edu/login?url=http://search.pr
oquest.com/docview/215901489?accountid=4485
Pan, J. (2012). Students, Here's How to Kick-Start Your
Personal Brand Online. Mashable.com. Retrieved from
http://mashable.com/2012/08/28/personal-branding-for-
students/#F4LOOHnflOq8
Social Media Active Users by Network [INFOGRAPH]. (2014,
May 30). Retrieved December 2, 2015, from
http://www.thesocialmediahat.com/active-users
The Myers and Briggs Personality Test. (n.d.). Retrieved
November 16, 2015, from
http://www.onlinepersonalitytests.org/mbti
*
To: Jonathan Ellsworth, Ph.D
From: Michael Wise, Jasmine Lai, Yati Sonneman, Brad Dellrie](https://image.slidesharecdn.com/week5secprojectfordmotorcompanymnysefhttpswww-221108134757-b6be8f3a/85/Week-5SEC-Project-Ford-Motor-Companym-NYSE-F-httpswww-docx-11-320.jpg)
![Cook. These resources support
our claim that networking is a powerful tool that is used to
accelerate and sustain success for
businesses. Research proves people do business with those they
like and trust. !
Presenting this topic at your conference would be a rewarding
and thrilling experience that
would benefit all ambitious young leaders at the conference. As
the organizer of this conference,
we value your continued support of business leaders, and we
hope to make a significant impact
to the business community by utilizing networking as a primary
tool for success. If you have any
questions, please feel free to contact us by email at
[email protected] Thank you for
your consideration, and we look forward to hearing from you.
!
Enclosure
Future Business Leaders of America
mailto:[email protected]
Executive Summary (Michael Wise) !
A common networking phrase we hear quite often is: “It’s not
what you know, it’s who you
know.” Research shows that networking is a highly effective
tool used to ensure that you are
going above and beyond customers’ expectations by connecting
with them in every way
possible. Many businesses strive to become the leader in their
industry, but few actually learn
how to stay there. In response to this issue, Keith Ferazzi, the
author of Never Eat Alone,](https://image.slidesharecdn.com/week5secprojectfordmotorcompanymnysefhttpswww-221108134757-b6be8f3a/85/Week-5SEC-Project-Ford-Motor-Companym-NYSE-F-httpswww-docx-13-320.jpg)
Week 5SEC Project Ford Motor Companym, NYSE F· httpswww..docx
- 1. Week 5 SEC Project Ford Motor Companym, NYSE: F · https://www.sec.gov/Archives/edgar/data/37996/0000037996170 00013/f1231201610-k.htm This is the final paper associated with your SEC analysis. You should consider your prior SEC analyses as you prepare this assignment. · Research and secure the annual SEC 10-K report for a company chosen by you (subject to the requirements set forth below) for the most recent year. · The company must have inventory, receivables, and segments. · The company must have international operations. · Prepare a three- to five -page report, single spaced, and a PowerPoint presentation to post in our conferences, include a general discussion of the company, its key financial information and must include a discussion of : · transfer pricing and taxation · corporate social responsibility and reporting Failure to include these will result in a reduced grade. · Your paper should consider accounting, tax, and audit issues for your company, and will be informed by discussions in our conferences as we define terms and key concepts for your required deliverables. Additional credit is given for discussing the company’s competitive environment. · Cover pages, abstract/ executive summary, table of content if you chose to include or bibliography / reference lists do not count toward page count.
- 2. Networking in the Modern World Bradley Dellrie, Jasmine Lai, Norhayati Sonneman, and Michael Wise Introduction Today... Discovering the right career Utilizing social media resources Developing personal branding techniques Implementing effective communication Personal Development: Discovering the Right Career Discovering the Right CareerSelect a career that matches your skills and personality Resources:College career centerwww.careerplanningabout.comMyers-Briggs Personality Test ("Career Planning and Career Advice from About.com" 2015.); (The Myers and Briggs Personality Test. 2015)
- 3. Exploring a Career ChoiceInvestigative Methods:Shadow a professionalAsk for an interviewMeet with your academic advisorTalk with your parents’ friendsResearch onlineInquire with an actual business Occupational Outlook Handbook www.bls.gov asdf Home : Occupational Outlook Handbook: : U.S. Bureau of Labor Statistics. 2015. Understanding Your ChoiceWho should you contact to learn more?What is required and entailed?When will you start?Where should you go to school?Why do you want this career?How will this fulfill your short-term or long-term goals?
- 4. Pursue and SucceedKnowing your path will give you directionUnderstanding what your audience wants to feelSensing your purposeMarketing yourself:To a desired audienceIn an effective mannerSuccessfully Virtual Networking: Leveraging Social Media Resources Why Should You Care? Job Opportunities (“Infographics: The Recruiting Manual,” 2014); (“Jobvite Social Recruiting Survey 2014,” 2014) Statistics Active Users ("Social Media Active Users by Network [INFOGRAPH],” 2015.) ; (“Infographics:The Recruiting Manual,” 2014). *
- 5. Facebook Utilize search function Join groups of interest Explore pages Subscribe to events Tips: (Epstein, 2009) * Twitter Use Keywords Ask For advice Engage
- 6. Do’s and Don’ts Create/share positive contentUse proper grammar and spellingImplement privacy settingsPromote yourselfGoogle yourself Follow and interact with companies of interest Do: Post unprofessional pictures Use profanity in post/tweets Post/tweets of sexual nature Let your guard down once you get a job Don’t: (Greer, 2010) LinkedIn FEATURES: Student profile Student Page Groups (“Building a Great Student Profile,” 2013) 94% 79% Networking: Developing Personal Branding Techniques
- 7. How to Brand Yourself Stand apart from the rest! Stay connected! (“6 ways to Network While You’re in College,” 2011) Create A Personal Blog Personal Blog Show professionalism Highlight experienceDemonstrate strengthConvey interestAttach resumeShowcase your work (“Students, Here’s How To Kick-Start Your Personal Brand Online,” 2012) Here's How to Kick-Start Your Personal Brand Play the student
- 8. card Get out of your bubblePower up your personal brand Utilize social media Participate in the online buzz Personal Connection: Virtual Connection: (“Students, Here’s How To Kick-Start Your Personal Brand Online,” 2012); (“6 ways to Network While You’re in College,” 2011) Networking: Implementing Effective Communications Remaining A Leading Competitor “It’s not what you know, it’s who you know” Adding value to your relationships: Spreadsheet Contacts Score CardsSharing ArticlesBook Recommendations Ferazzi, L., & Raz, T. (2014). Never Eat Alone (2nd ed., Vol. 1). Crown Business Implementing Effective Communication “If you want to go fast, go alone. If you want to go far, go with others”
- 9. 3 A’s leading the industry: Amazon - AWS partner program Apple - Partnerships with IBM, Cisco, etc.. AT&T – Net Promoter Score (NPS) (“AWS Partner Network,” 2015, para. 1); (Evans, 2015, para. 2); (“Customer Experience and Satisfaction,” 2015, para. 2) Conclusion Today, we have discussed how to : Select a career that you will enjoyUse social media to your advantageCreate and cultivate your brandCommunicate effectively Thank you for your time References AWS Partner Network. (2015). Retrieved November 13, 2015, from Amazon website: https://aws.amazon.com/partners/ Career Planning and Career Advice from About.com. (n.d.). Retrieved November 16, 2015, from http://careerplanning.about.com/ Customer Experience and Satisfaction. (2015). Retrieved
- 10. November 13, 2015, from AT&T website: http://about.att.com/content/csr/home/issue-brief- builder/technology/customerexperience-and- satisfaction.html Evans, J. (2015, June 25). 10 Signs Apple Listens to its Customers. Retrieved November 13, 2015, from ComputerWorld website: http://www.computerworld.com/article/2939761/apple- mac/10-proofs- apple-does-listen-to-its-customers.html Ferazzi, K., & Raz, T. (2014). Never Eat Alone (2nd ed., Vol. 1). Crown Business. Freifeild, L. (2013, May 13). Interpersonal Networking Skills Make Leaders More Effective. Retrieved November 13, 2015, from TrainingMag website: https://trainingmag.com/content/interpersonal- networking- skills-make-leaders-more-effective Grant, A. (2011). 6 Ways to Network While You're in College. U.S.News Education.com. Retrieved from http://www.usnews.com/education/best- colleges/articles/2011/09/28/6-ways-to-network-while-youre-in- college Home : Occupational Outlook Handbook: : U.S. Bureau of Labor Statistics. (n.d.). Retrieved November 16, 2015, from http://www.bls.gov/oco/ Infographic: The Recruiting Manual - Column Five. (2014). Retrieved December 2, 2015, from http://www.columnfivemedia.com/work-items/infographic- recruiting-manual Jobvite study: Facebook is the social network of choice of the workforce, but high mobility job seekers prefer LinkedIn.
- 11. (2014).Professional Services Close - Up, Retrieved from http://login.ezproxy1.lib.asu.edu/login?url=http://search.pr oquest.com/docview/1548022440?accountid=4485 Lawn, J. (2009). Networking, social media and one's larger circle of friends. Food Management, 44(9), 6. Retrieved from http://login.ezproxy1.lib.asu.edu/login?url=http://search.pr oquest.com/docview/215901489?accountid=4485 Pan, J. (2012). Students, Here's How to Kick-Start Your Personal Brand Online. Mashable.com. Retrieved from http://mashable.com/2012/08/28/personal-branding-for- students/#F4LOOHnflOq8 Social Media Active Users by Network [INFOGRAPH]. (2014, May 30). Retrieved December 2, 2015, from http://www.thesocialmediahat.com/active-users The Myers and Briggs Personality Test. (n.d.). Retrieved November 16, 2015, from http://www.onlinepersonalitytests.org/mbti * To: Jonathan Ellsworth, Ph.D From: Michael Wise, Jasmine Lai, Yati Sonneman, Brad Dellrie
- 12. Date: November 13, 2015 Subject: Business Leaders Conference For the past several years, the Young Business Leadership Conference has proven to be a successful and innovative experience for aspiring professionals in the business community. We recognize the significant impact this conference has on this organization, and it would be an honor to contribute by hosting our very own presentation at your conference. Our goal is to demonstrate the importance of networking in the modern world by utilizing as many resources as possible, as well as understanding personal branding and implementing effective communication. By discussing this topic, young professionals will develop key relationships and skills that will encourage strategic thinking while jumpstarting their career. The presentation will discuss the following topics: ! • Discovering the right career path (Brad) • Utilizing social media resources (Jasmine) • Developing personal branding techniques (Yati) • Implementing effective communication (Michael) ! After extensive research, we have found that networking in the modern world is a crucial element to the success of young business leaders and business owners. Our supporting evidence comes from highly reputable sources with insight from renowned authors such as Keith Ferazzi and established business professionals like Jeff Bezos and Tim
- 13. Cook. These resources support our claim that networking is a powerful tool that is used to accelerate and sustain success for businesses. Research proves people do business with those they like and trust. ! Presenting this topic at your conference would be a rewarding and thrilling experience that would benefit all ambitious young leaders at the conference. As the organizer of this conference, we value your continued support of business leaders, and we hope to make a significant impact to the business community by utilizing networking as a primary tool for success. If you have any questions, please feel free to contact us by email at [email protected] Thank you for your consideration, and we look forward to hearing from you. ! Enclosure Future Business Leaders of America mailto:[email protected] Executive Summary (Michael Wise) ! A common networking phrase we hear quite often is: “It’s not what you know, it’s who you know.” Research shows that networking is a highly effective tool used to ensure that you are going above and beyond customers’ expectations by connecting with them in every way possible. Many businesses strive to become the leader in their industry, but few actually learn how to stay there. In response to this issue, Keith Ferazzi, the author of Never Eat Alone,
- 14. discusses a variety of ways that businesses use networking to keep their company a leading competitor in the industry. As a student of the W.P. Carey School of Business, I have developed personal experiences from courses such as WPC 301 that utilize this book in its course material to implement effective networking across the globe. This New York Times best seller provides countless techniques that demonstrate how to keep its network of relationships among businesses a top priority. In my section of the panel I will begin by giving an overview of this book as follows: • Contacts- How to efficiently organize and set up an effective contact list • Spreadsheets- How to effectively prioritize your network of relationships • Relationships- How to add value to the power of your network ! Although some companies have already understood the importance of networking in the modern world, the following three companies have proven to be especially dominant in this field: ! • Amazon: This Company uses AWS (Amazon Web Services) as part of their global partner program that is focused on helping partners build successful AWS-based businesses by providing great marketing and networking support (“AWS Partner Network,” 2015, para. 1). • Apple: This Company has highly reputable partnerships with
- 15. IBM, Cisco, and many other leaders in the industry. They implement their power to network through their ability to provide high-quality products with continually updated services (Evans, 2015, para. 2). • AT&T: This Company is the biggest enterprise wire line ISP in the country, and uses networking to connect with their customers on a variety of interpersonal levels. Using Net Promoter Score (NPS), AT&T develops relationship satisfaction from customers and uses surveys to improve their results (“Customer Experience and Satisfaction,” 2015, para. 2). Research suggests that business networking is positively associated with salary growth, personal connections, perceived career success, and overall job satisfaction (Freifield, 2013, para. 3). We Future Business Leaders of America are confident that our presentation will provide young business professionals with a competitive advantage to effectively compete in the industry. ! References AWS Partner Network. (2015). Retrieved November 13, 2015, from Amazon website: https:// aws.amazon.com/partners/
- 16. Customer Experience and Satisfaction. (2015). Retrieved November 13, 2015, from AT&T website: http://about.att.com/content/csr/home/issue-brief- builder/technology/customer- experience-and-satisfaction.html Evans, J. (2015, June 25). 10 Signs Apple Listens to its Customers. Retrieved November 13, 2015, from ComputerWorld website: http://www.computerworld.com/article/2939761/ apple-mac/10-proofs-apple-does-listen-to-its-customers.html Ferazzi, K., & Raz, T. (2014). Never Eat Alone (2nd ed., Vol. 1). Crown Business. Freifeild, L. (2013, May 13). Interpersonal Networking Skills Make Leaders More Effective. Retrieved November 13, 2015, from TrainingMag website: https://trainingmag.com/ content/interpersonal-networking-skills-make-leaders-more- effective Executive Summary (Norhayati Sonneman) Networking is an increasingly important skill in the Information Age, and it can often help students to get jobs after college. Students need to be notable and distinguish themselves from the
- 17. thousands of college graduates, thus having a personal brand will give a competitive advantage to stand out from the crowd. Students should start networking early in their sophomore year. The concept is to “plant the seeds before you need to harvest them” (Grant, 2011). College students should establish strong online identities and develop networking connections with the professionals in the industries in which they want to work. In my section of the panel, I will give an overview on strategies for starting a personal brand and utilizing the network for establishing professional connections. The resources for students to explore and create networks are as follows: · Personal Brand Starting a professional blog and creating a personal brand on the internet that conveys interests, strengths, experiences and future goals. · Personal Connection Engaging with alumni to get advice and building connections. Signing up for conventions and reaching out to professionals for networking contacts. · Virtual Connection Boosting your personal brand by emphasizing credibility and professionalism in the networking website. Utilizing social media such as LinkedIn and Facebook to broaden professional contacts. Participating in the internet buzz such as Twitter in areas of interest, and contributing views and ideas. It is important for students to have a personal brand and using resources in networking to get connections especially in the professional field. Students should “consistently build credibility and visibility online” (Pan, 2012) as employers would use resources in the social media to check on their prospective employees. We believe that the resources we have put together will contribute significantly to providing good tools for students to use in networking in today’s society.
- 18. References: Grant, A. (2011). 6 Ways to Network While You're in College. U.S.News Education.com. Retrieved from http://www.usnews.com/education/best- colleges/articles/2011/09/28/6-ways-to-network-while-youre-in- college Pan, J. (2012). Students, Here's How to Kick-Start Your Personal Brand Online. Mashable.com. Retrieved from http://mashable.com/2012/08/28/personal-branding-for- students/#F4LOOHnflOq8