Week 6 Media convergence - radio 2014
- 1. Week 6 - Radio
- 2. The good news Radio is not nearly as bad off as newspapers. Or even TV. It remains a lot more viable. Why?
- 3. Radio more viable? • A medium that is already very local by nature • Going digital is relatively simple compared to print or TV • Radio is still an integral part of most Americans’ lives (Source: Pew Foundation 2012)
- 4. Radio more viable? • Radio was already undergoing a big transformation before the rise of digital • 1996 Telecommunications act: massive deregulation • What happened to radio? Clearstream did • Perfect timing for the rise of niche content
- 5. The same news The same trends are affecting radio as television and print: Listeners are turning away from traditional FM/AM radio stations and going online. What are they listening to?
- 6. Where are listeners going Streamed radio Streaming services Podcasts MP3 downloads
- 7. Where are listeners going? 40% percent of Americans now listen to audio on digital devices In 2011, 34% of all Americans said they listened to either streaming of AM/FM stations, or Internet-only services (ie Pandora, Spotify, etc), or both in the previous month.
- 8. Where are listeners going? In 2013: more than half (53%) of online Americans are listening to Internet radio • Within that figure, 39% say they listen to personalized radio services • 27% are listening to streaming audio from live radio stations, both local and outside • 18% are listening to on-demand services, which involve paying a subscription for access to music libraries Source: Edison, 2013
- 9. Radio now: It’s all about streaming
- 10. Radio still viable? • 44% said their Internet radio listening is mostly replacing AM/FM, but not all Internet radio is happening at the expense of traditional broadcast • 26% of Internet radio listeners say their listening is new time Source: Edison, 2013
- 11. Streaming is growing very fast: In 2012, streaming and subscription services generated $1.03 billion in revenue. That was up 59% from the year before. Source: Recording Industry Association of America
- 12. But where do people listen to the radio most?
- 13. In the car!
- 14. Connected cars used to be part of a Flintsone future…
- 15. Connected cars
- 16. Connected cars
- 17. Where are Internet radio listeners listening? • 78% access it via a computer • 45% via a tablet • 33% via their car dashboard • 30% via a connected TV
- 18. Who is still listening to AM/FM?
- 19. Internet-only radio on the rise
- 21. The future of radio is…. DIGITAL: Online In your connected car Across all devices (smartphones, tablets, MP3 players, Xbox, connected TVs, etc)
- 22. What exactly is the thing we call internet radio?
- 23. What is internet radio? It as an umbrella term for streaming music, streaming voice, and podcasting across the internet.
- 24. Internet radio 1) pure on-demand streaming via specialized services (Spotify, Pandora, Last.fm, etc) 2) traditional radio streamed online, parallel to the stations broadcast on AM or FM 3) Internet-only radio that is presenter-driven: sounds like AM/FM stations but is completely web based 4) Internet-only radio that is pre-recorded streamed music 5) pre-recorded podcasts (grouped under radio because it is audio)
- 25. What is a podcast?
- 26. What is a podcast? • Any kind of downloadable audio (and now video) content • Hugely successful, driven by same principle as TV and newspaper: content when I want, where I want Revolutionary: Any one can get in the content game. Why is that easy? What does it remind you of?
- 27. The future of radio So how is internet radio different from traditional radio? How is the content different? How is the business model different?
- 28. Content • Unregulated • Much less formatted • Not as driven by advertising • Not driven by keeping-the-listener gimmicks • Less personality-driven and less personal • Less local (on the one hand) • More niche and customizable (and thus more local on the other) • On demand
- 29. Business model • Niche radio = more targetted advertising, higher value advertising • Brands can avoid blanket national advertising • But there is the question of local advertising; AM/FM stations still dominate • Niche radio can find other sources of revenue: corporate investments, listener support (ie NPR, old model becomes new again)
- 30. And the future of AM/FM radio? • Live events • Local content (weather, traffic, local news, local personalities, etc) What does this remind you of?
- 31. Conclusion Radio listeners are like news consumers and TV spectatators, they want: Customized Niche Local Mobile And they are going to want cross-platform Digital audio is still developing and the business model not clear yet
- 32. Case study: community radio iradiophilly.com
- 34. Why use LinkedIn? LinkedIn profiles rank extremely high on search engines. This means that when recruiters or potential clients search for your name on the web, your LinkedIn profile is one of the first things they are likely to find.
- 35. LinkedIn What’s the most important concept to remember about LinkedIn?
- 36. KEYWORDS
- 37. The 9 Steps to a Great LinkedIn Profile 1. List every job 2. Write about every position 3. Complete the specialties section 4. Edit your sub header 5. Build a strong network 6. Create a personal URL 7. Make your profile public 8. Get recommended 9. Stay active
- 38. Extra LinkedIn Tips • go through job postings looking for commonly used words and phrases in your industry because these are often the terms recruiters will search. Include these in your descriptions • Include interesting extras that can be professionally relevant: – An Amazon reading list – Links to blogs, Pinterest pages, personal profiles, previous work, publications • Stay Active (update often, use it to search for employers, stay on your contacts’ radar)