Week 8, Communicating Organizational Vision
- 1. Jeff Warren Senior Research Project Presentation Fall-II-2015-OLCU-487-OL1 Professor Ian Grimbaldeston Brandman University
- 2. Leaders in today’s workplace face many challenges and situations that create turmoil within their organizations. One of their greatest challenges is creating a solid vision for their company. How do successful leaders convey their thoughts and ideas that make up their vision of an organization’s future to others to help ensure or promote organizational success?
- 3. Purpose - To examine literature regarding the approach that effective leaders use to best communicate their visions of an organization’s future to others • RQ1-How best do leaders communicate to others that their vision of a company’s future is worthy of that organization’s resources and efforts? • RQ2- What impact on organizational success does effective vision communication have?
- 4. Leaders should first invest time and effort developing their vision prior to communicating it • Foundation for communicating a vision Executing the vision communication depending on the audience • Convince others to follow your plan Visions must evolve as conditions dictate • Understanding Micro and Macro Situational Awareness Success is Difficult without a Good Vision • Want org success? Then you need a good vision Not all Successes are Achievable • even with good vision and comm., success is not guaranteed
- 5. Getting people to follow a vision is challenging Vision communication is quite different from convincing others to accomplish short-term goals Effectively Communicating a vision is a skill A good vision can greatly increase the chances of org success A well executed vision and comm. Does not guarantee org success
- 6. Leaders Should… • Invest in the Vision’s Development Time, research, thought, foresight, understanding current micro and macro situations • Execute the Vision’s Communication Effectively Know your audience, understand their motivations know your strengths and weaknesses as a communicator Use two-way communication
- 7. Leaders Should… • Successful Visions Usually Evolve Situations change- technology, competitors, laws, business environment Remain flexible and constantly reevaluate the vision • Understand that Failure is not necessarily Due to the Vision’s Failure Sometimes circumstances are unforeseeable, unplannable Successful leaders learn from failures too
- 8. Appelbaum, S., Carrière, D., Chaker, M., Benmoussa, K., Elghawanmeh, B., & Shash, S. (2009). Rx for excessive turnover: lessons in communicating a vision (part 1). Industrial & Commercial Training, 41(5), 238-247. doi:10.1108/00197850910974785 Berson, Y., Halevy, N., Shamir, B., & Erez, M. (2015). Leading from different psychological distances: A construal-level perspective on vision communication, goal setting, and follower motivation. The Leadership Quarterly, (2), 143. doi:10.1016/j.leaqua.2014.07.011 Carton, A., Murphy, C., & Clark, J. (2015). A (blurry) vision of the future: how leader rhetoric about ultimate goals influences performance. Academy Of Management Journal, 1015(1), 10-36. doi:10.5465/amj.2012.0101 Farrell, M. (2015). Long Term Vision Creates Perspective. Journal Of Library Administration, 55(2), 121-130. Kotter, J. (2001). What leaders really do. Harvard Business Review, (11), 85. Kotter, J., & Schlesinger, L. (1979). Choosing strategies for change. Harvard Business Review Kohles, J., Bligh, M., & Carsten, M.. (2012). A follower-centric approach to the vision integration process. The Leadership Quarterly, 23476-487. doi:10.1016/j.leaqua.2011.12.002 Manning, T. (2012). Managing change in hard times. Industrial & Commercial Training,44(5), 259. doi:10.1108/00197851211244997 Mayfield, J., Mayfield, M., & Sharbrough, W. C. (2015). Strategic Vision and Values in Top Leaders’ Communications: Motivating Language at a Higher Level. Journal Of Business Communication, 52(1), 97-121. doi:10.1177/2329488414560282