Week 9 - Collecting primary data using questionnaires.pptx
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This document discusses different types of questions that can be used when collecting primary data through questionnaires. It describes closed questions like list, category, ranking, rating, quantity, and matrix questions. Rating questions can measure levels of agreement, amount, frequency, and likelihood. The document also covers translation techniques, coding questions, and the structure of covering emails or letters for questionnaires.
Week 9 - Collecting primary data using questionnaires.pptx
- 1. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved Collecting primary data using questionnaires
- 2. Types of data available • Factual or demographic; • Attitudes and opinions; • Behaviours and events.
- 4. Types of closed question • list, where the respondent is offered a list of items, any of which may be selected; • category, where only one response can be selected from a given set of categories; • ranking, where the respondent is asked to place something in order; • rating, in which a rating device is used to record responses; • quantity, to which the response is a number giving the amount; • matrix, where responses to two or more questions can be recorded using the same grid; • creating a scale to measure constructs by combining rating questions.
- 5. Category question: Which of the following tourist sites did you visit whilst staying in Cusco? Source: Copyright © 2018 Mark NK Saunders
- 8. Response categories for different types of rating questions: agreement Source: Developed from Tharenou et al. (2007) and authors' experience
- 9. Response categories for different types of rating questions: amount Source: Developed from Tharenou et al. (2007) and authors' experience
- 10. Response categories for different types of rating questions: frequency Source: Developed from Tharenou et al. (2007) and authors' experience
- 11. Response categories for different types of rating questions: likelihood Source: Developed from Tharenou et al. (2007) and authors' experience
- 13. Matrix question Source: Question created by SurveyMonkey Inc. (2018) San Mateo. Reproduced with permission
- 14. Translation techniques for questionnaires Source: Developed from Usunier et al. (2017) ‘Translation techniques for questionnaires’ in International and Cross-Cultural Management Research. Copyright © 2017 Sage Publications, reprinted with permission
- 15. Coding questions
- 16. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved Structure of a covering email or letter
- 17. Copyright © 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved Structure of a covering email or letter
- 18. Request for respondent’s consent Source: This question was generated using Qualtrics software, of the Qualtrics Research Suite. Copyright © 2018 Qualtrics. Qualtrics and all other Qualtrics product or service names are registered trademarks or trademarks of Qualtrics, Provo, UT, USA. http://www.qualtrics.com . The authors are not affiliated to Qualtrics