Week06 steps 0607
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The document discusses steps in developing a product for customers. It recommends defining the target customer and determining what the product can do for them. It also suggests creating a prototype to test out the product concept and get feedback from potential customers in order to refine the product specification and remove any misunderstandings. The goal is to clearly link the product features to the customer benefits.
Week06 steps 0607
- 1. Steps 01Steps 01Steps 01Steps 01----05050505 Who is your customer? Photo by Axion23 via Flickr (CC BY 2.0) By Ian Burt via flickr (CC BY 2.0)
- 2. Steps 01Steps 01Steps 01Steps 01----05050505 Steps 06Steps 06Steps 06Steps 06----09090909 Who is your customer? What can you do for your customer?
- 3. SomeSomeSomeSome recommendationsrecommendationsrecommendationsrecommendations Segment further (revise the three conditions that define a market). Talk with your end user. Observe your Persona.
- 4. StepStepStepStep 6: Full6: Full6: Full6: Full LifeLifeLifeLife CycleCycleCycleCycle Use CaseUse CaseUse CaseUse Case How your product fits in your Persona’s life
- 5. Use Case vs Full Life Cycle Use CaseUse Case vs Full Life Cycle Use CaseUse Case vs Full Life Cycle Use CaseUse Case vs Full Life Cycle Use Case Acquisition: Get+install+use Pre-acquisition + Post-acquisition
- 7. By @andrewghayes via flickr (CC BY-NC 2.0)
- 8. StepStepStepStep 7: High7: High7: High7: High----LevelLevelLevelLevel ProductProductProductProduct SpecificationSpecificationSpecificationSpecification
- 9. A prototype is an early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from. Wikipedia https://en.wikipedia.org/wiki/Prototype
- 10. A visualA visualA visualA visual representationrepresentationrepresentationrepresentation ofofofof your productyour productyour productyour product
- 11. By Simon Collison via flickr (CC BY-NC-ND 2.0)
- 12. By Samuel Mann via flickr (CC BY 2.0)
- 13. By geekphysical via flickr (CC BY 2.0)
- 14. By Thomas Link via flickr (CC BY-SA 2.0)
- 15. By thinkpublic via flickr (CC BY-ND 2.0)
- 16. A visual representation of yourA visual representation of yourA visual representation of yourA visual representation of your productproductproductproduct Remove misunderstandings. More concrete. Talk to potential customers. Link features – benefits.
- 17. At this stage, the best prototype isAt this stage, the best prototype isAt this stage, the best prototype isAt this stage, the best prototype is By Antonio Bonanno via flickr (CC BY-SA 2.0)
- 18. By Ruth via flickr (CC BY 2.0)
- 19. By Ruth via flickr (CC BY 2.0)