Niantic created the popular augmented reality game Pokemon Go in 2016, bringing augmented reality into the mainstream. Starting as a maps company within Google, Niantic was inspired by early AR devices to connect the digital and physical world through location-based games. Their first AR game was Ingress in 2013, requiring real-world movement between locations to progress. Pokemon Go attracted millions of players worldwide who explored outdoors locations to catch Pokemon, bringing exercise and social interaction to gamers. Niantic has since expanded to create more multiplayer AR games and partner with networks to support their technology's requirements.