The 1980s saw the introduction of fictional storytelling and characters in digital games. Pac-Man, designed to appeal to both genders, avoided violence and became a global phenomenon. Donkey Kong introduced cutscenes that advanced the narrative and gameplay. Role-playing games also became more popular and began to feature character attributes and customization. Adventure games transitioned to computer platforms and included both text-based and visually represented genres like roguelikes. The Ultima series established Richard Garriott's reputation for deep, ethically-themed RPGs.