This document discusses how social media is increasingly important for college research and choice for Generation Z students. It notes that 68% of Gen Z uses social media to research colleges and 92% are online daily. The top social networks teens use are YouTube, where there was a 25% growth in college searches, and Instagram and Snapchat. 66% of students said a social media conversation impacted their choice of college. It then introduces a product called WeVue that allows colleges to create better stories together by having students create content that administrators can curate and connect to prospects on social media, email and mobile in a personalized way. This helps colleges positively engage Gen Z prospects in more important online conversations that impact college choice.