What are the characteristic of products and how do marketers classify products
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The document discusses different types of products and how they can be classified. It describes basic products and their expected attributes and characteristics. It then discusses augmented products that exceed basic expectations. Products are classified based on their durability and tangibility as either non-durable goods or durable goods. Consumer goods are further broken down into convenience goods, shopping goods, specialty goods, and unsought goods. Industrial goods include materials and parts, capital items, and supplies and business services.
What are the characteristic of products and how do marketers classify products
- 6. example
- 8. example
- 12. NON Durable goods one or few
- 13. example
- 16. example
- 19. example
- 21. Consumer goods
- 23. STAPLES IMPULSEGOODS EMERGENCY GOODS Convenience goods are basically of three types example
- 24. Shopping goods
- 26. Specialty goods
- 27. example
- 28. Unsought goods
- 29. example
- 30. Industrial goods
- 32. Raw materials Farm Products Natural products example
- 33. Manufactured materials Component materials Component goods example
- 34. Capital items
- 35. installation
- 36. example
- 37. equipment
- 38. example
- 40. supplies
- 41. Maintenance and Repair item. Operating Supplies. example