The document discusses how techniques from gamification can be applied to improve storytelling. It begins with examples of interactive stories and analyzes their structure. Key elements of games like goals, challenges, and feedback are examined in relation to creating engaging stories. The thesis is that stories and games both aim to organize information, create emotions and motivate action. Applying gamification could mean adding interactive elements, soliciting reader feedback and collaboration, and challenging audiences with complex stories and unexpected angles. The challenges are providing instant feedback, pushing readers out of their comfort zone, and embracing difficult stories. The conclusion encourages adapting gamification to create immersive journalism.