What Do First Party Data and Golf Have In Common?
0 likes673 views
Omeda is a marketing tech platform that facilitates audience engagement through various channels, managing over 145 million audience records and sending 5.5 billion emails annually. The document highlights the importance of first-party data and compliance with data protection regulations, as marketers adapt to increasing privacy requirements and the phasing out of third-party cookies. Omeda emphasizes the need for publishers to maintain and effectively utilize their subscriber data to deliver value and succeed in a changing market landscape.
What Do First Party Data and Golf Have In Common?
- 1. 2021 MEDIAPOST SPONSOR SPOLITGHT
- 2. James Capo COO Tony Napoleone VP, Client Experience YOUR OMEDA SPEAKERS TODAY
- 3. Omeda is a comprehensive marketing tech platform to manage and engage with your audiences through web, email, events, and subscription management. We make it easy to build sophisticated audience growth campaigns at scale. 145M+ AUDIENCE RECORDS MANAGED 5.5B+ EMAILS SENT ANNUALLY 200+ PUBLISHING CLIENTS $100M SUBSCRIPTION REVENUE MANAGED
- 4. THE TIMES THEY ARE A-CHANGIN' Market Drivers Market Response Consent and Privacy Tools First Party Data becomes operationally critical Simplification of the Technology Stack Increase in Data Protection Laws Giving Users Control of their Own Information Owning Customer Data from Origin to Execution Expanding regulation, including GDPR and CCPA/CCRA, has led to additional data governance requirements to further protect user’s rights and personal data Apple, Google, Mozilla and other large web browsers are beginning to block the usage of third party cookies Media and Marketing organizations have realized that in order to compete and responds they have to control the end-to-end experience
- 5. ACTION IS WHAT MATTERS “It’s fun to watch somebody not only execute that well, but think that well around the course.” “And he really did both. His course management skills were just outstanding. And his execution was great.” - USGA Executive Director Mike Davis describing 29-year-old Martin Kaymer's 2014 U.S. Open win at Pinehurst
- 6. ACTION IS WHAT MATTERS Omeda makes all this possible. Our job as publishers is no longer about acquiring as much subscriber data as possible. To win requires building up healthy 1st party audience data of all kinds, maintaining it, nurturing it, and ultimately also building effective ways to take action with that data. We must execute and deliver value.
- 7. Marketing Automation CDP In-House Solution OneTrust Subscription Management (Online and Offline) ALL-IN-ONE, COMPREHENSIVE SOLUTION
- 9. Aaron Oberman CEO Andrew Freeman Director, Business Development MEET OMEDA AT PINEHURST
- 10. TH ANK YOU