Three Tips to Maximize Creative Asset Efficiency
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Jody Rogers shares strategies for maximizing the efficiency of ad creative through understanding use cases, leveraging trusted experts, and fostering collaboration among teams. The emphasis is on utilizing a fully integrated platform that can manage all creative assets and support various media channels. The document highlights the importance of adaptability, especially in light of production challenges posed by the pandemic.
Three Tips to Maximize Creative Asset Efficiency
- 1. How to Maximize Creative Asset Efficiency Jody Rogers Vice President, Sales CONFIDENTIAL – PROPRIETARY INFORMATION
- 2. Hi, I’m Jody 2 CONFIDENTIAL – PROPRIETARY INFORMATION
- 3. 3 Tips to Get the Most Out of Your Ad Creative 3 CONFIDENTIAL – PROPRIETARY INFORMATION
- 4. Case Study Overview 4 CONFIDENTIAL – PROPRIETARY INFORMATION • Top 5 Quick Serve Restaurant • Active franchisee local media spend • Leverage every platform - TV, Online, OTT/CTV, Social, Radio, etc.
- 5. Tip #1: Understand your use cases 5 CONFIDENTIAL – PROPRIETARY INFORMATION Solution A secure platform, limitless capacity, accessible to everyone Brand Creative Agency Media Agency Production Team Account Management Talent & Traffic Teams Franchisees
- 6. Tip #2: Tap trusted experts 6 CONFIDENTIAL – PROPRIETARY INFORMATION Solution: Custom solution built with established technology
- 7. Tip #3: Collaborate to realize your vision 7 CONFIDENTIAL – PROPRIETARY INFORMATION Solution: A single, fully integrated platform for all assets and teams
- 8. As productions shut down, it illuminated the importance of quick and easy access to creative for reuse The COVID Effect 8 CONFIDENTIAL – PROPRIETARY INFORMATION
- 9. Let’s Review! 9 CONFIDENTIAL – PROPRIETARY INFORMATION • Understand use cases and end users • Lean on trusted experts • Collaborate to realize your vision – no ‘set it and forget it’ Find a partner with a fully integrated and secure platform that can manage all assets, support all teams, and provide custom enhancements that you can rely on well into the future.
- 10. 10 CONFIDENTIAL – PROPRIETARY INFORMATION AdBridgeTM In a Connected TV world, workflow should be too. Powering Video Across Every Screen
- 11. Thank you! Jody Rogers Vice President, Sales jrogers@extremereach.com ExtremeReach.com