What have you learned from your audience feedback
- 1. What have you learned from your audience feedback
- 2. Audience research • Based on our research, in the community around us with the age groups of around 16-19 around 70% of people had either heard of either The Godfather or Scarface (this was gathered by a tally chart asking random people in and around a school premises) which was very positive for the age group, this gave us reason to believe that the higher the age group, the higher the knowledge of these films would be as we targeted ages 25-55 because of our vintage style • After watching the adverts out of the 10 people that were asked 8 people were persuaded to buy the product, as they found the comedic style as a unique twist to a classic film, the other 20% had either not heard of the films or were non meat eaters.
- 3. Was this scheme successful? • I believe that the advertisements created with no budget have a very high standard and appeal to our target audiences, they have been well edited so it gives off the feel that this is an extract from a piece that was created 30-40 years ago.
- 4. Advert 1 (The Godfather) • Advertisment one was the launch of our product and we decided to introduce our product with arguably the best cinematic opeining of all time, The Godfather, we felt that as this wasn’t a high octance introduction it was perfect for our first advertisment • As son as the advert was introduced the viewing audience knew what it was because of the cinematic style and the classic soundtrack, the way we advertise this product I feel is very effective, having an authority figure giving orders to his minons and his client advising them that the dogfather hot dogs are the only ones that are suitable for “the family” this boded well with the audience and had a comedic effect.
- 5. Advert 2 (Scarface) • As the second advert we felt we could use a different approach to the product, having a much more action packed scene but all the same relating to a gangster/mafia style • Using iconic vocabulary was a huge risk as it is so well know but I felt that was a strength and all of the audience recognised to speech “say hello to my little friend” • When asking the audience if they would buy the product after we replicated a legendary scene, 70% of people said “yes” when asked why they added that “it was humorous and entertaining” • The use of a modern soundtrack was also an ingenious idea which allowed it to appeal to a younger audience, the soundtrack has been used in various films and adverts such as kick-ass and the strong bow pear cider advertisement.
- 6. Advert 3 Sponsorship • The sponsorship ad was less successful, people that only ever watched the film will have understood this and when asking people around a teenage age group left them a bit baffled. • When asked if they thought the advert was successful only 40% of the audience said yes because they didn’t uunderstand • The reason why we created that was for movie channels that have advertisments within them, this is a short clip before and after the film, we felt that this would appeal to an older audience and this is supported by the audience feedback.
- 7. Advert 4 radio advert • From this we took the fox's’ biscuits advertisments with the talking panda, as this is a very slow moving advert with a panda with an Italian accent, this gave us inspiration for our radio advert, we made it easily recognisable that this was a mafia styled speech, along with a godfather styled soundtrack. • Based on the positive audience feedback this was a success and persuaded most of them to buy the product.
- 8. Overview • Based on the feedback given the one advert that I would take drastic change to would be the sponsorship advert, this was the biggest failure of the four products so it seems logical that it would need to change • One thing we failed to realise is that some people aren’t as passionate about mafia and gangster movies as we are, this means that we would have to use the most iconic scenes out of the movies that most people will have seen or heard about. This means that the life span of these adverts could be very limited and we would possibly have to move into another field of research to find what most people would like to see.