What I learnt under Dr.Sameer Mathur

During a two week internship, the intern learned presentation skills from top experts and marketing management concepts from Kotler, Kelly, Koshy, and Jha regarding how 21st century marketing is redefined and concepts of needs, wants, demands, value and satisfaction. In the most exciting part of the internship, the intern analyzed three unique cases which involved understanding the situation, formulating and perceiving the problem, deriving possible solutions, and relating Kotler's concepts to the cases. In the final week, the intern analyzed a Harvard Business Review article. The intern thanked their professor for the learning experience.