What If I'm in a Boring Industry?
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The document addresses the misconception that some industries are 'boring', asserting that every industry can be engaging if the product or service meets a genuine need. It emphasizes that perception plays a crucial role in how industries are viewed, highlighting that many now-popular brands once lacked appeal. Ultimately, the document concludes that perception and audience perception are key factors in determining the attractiveness of any industry.
What If I'm in a Boring Industry?
- 1. What If I’m in a Boring Industry? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
- 2. “Sure, content marketing is great for ‘sexy’ industries like consumer retail and dining, but what if your industry is boring?” @resonancecont
- 4. Truth #1 @resonancecont There’s no such thing as a boring industry.
- 5. Truth #1 @resonancecont If your product or service fills a genuine need, it’s as sexy as it needs to be.
- 7. Truth #2 @resonancecont It’s all in the perception.
- 8. Truth #2 @resonancecont Not so very long ago … were considered anything but sexy. Coffee Computers Athle/c Footwear
- 9. Truth #2 @resonancecont And now … they represent the most enviable brands in the world.
- 11. Truth #3 @resonancecont It’s all about the audience.
- 12. Truth #3 How “sexy” is this bo;le of water to you? Now consider …
- 13. Truth #3 How “sexy” is it to him?
- 14. To Sum Up … • If your product or service fills a genuine need, it’s as sexy as it needs to be. • It’s all in the perception. • It’s all about the audience. @resonancecont
- 15. Got a question for our next FTQ? Hit me up at @resonancecont