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How Do I Convert
Visitors Into
Customers?
A Resonance FTQ
(Frequently Tweeted
Question)
@resonancecont
“How do I convert visitors
to my website into
customers?”
@resonancecont
1. Quality Content
@resonancecont
Quality Content
@resonancecont
Delivering quality content on a
consistent basis keeps your brand
“top of mind” with prospects …
Quality Content
@resonancecont
… so when they are ready to buy,
your name will be the first one they
think of.
2. Strategic Links Within Content
@resonancecont
Strategic Links within Content
Links	
  to	
  “Wall	
  
Fountains”	
  sales	
  	
  
page	
  
Links	
  to	
  “Tabletop	
  
Fountains”	
  sales	
  
page	
  
3. Calls to Action (CTAs)
@resonancecont
How to Use CTAs
@resonancecont
• Lead generation (sign up for
newsletter, download ebook, etc.)
• Link to a sales or quote request
page
CTA: Newsletter Signup
@resonancecont
CTA: Request a Quote
@resonancecont
To Sum Up …
•  Deliver quality content to keep your business “top of
mind” with prospects.
•  Place strategic links to sales pages within content as
appropriate.
•  Include calls-to-action on every page of your
website.
@resonancecont
Got a question
for our next
FTQ?
Hit me up at
@resonancecont

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How Do I Convert Visitors Into Customers?