What is a Digital Experience Platform (DXP)?
- 1. What is a Digital Experience Platform? (and what it means to WordPress?) Tampere WordPress Meetup, 13.2.2019 Ari-Pekka Koponen, Vincit, ari-pekka.koponen@vincit.fi
- 2. Who am I? Ari-Pekka Koponen, everybody calls me A-P. I work as Tech Director at Vincit, where I help our customers in selecting the best possible technologies for their business needs and create wonderful digital services. Twitter: @APKoponen LinkedIn: /in/apkoponen
- 4. Why should I know what a Digital Experience Platform is?
- 5. Why Should I Care? Jan 2020 Gartner kills their “Web Content Management (WCM)” Magic Quadrant in favor of “Digital Experience Platform (DXP)” Magic Quadrant Feb 2020 The City of Vantaa sends out a request for proposals for Vantaa.fi renewal with a requirement: “The Solution should include Digital Experience Platform capabilities” Things move fast. 🤷
- 6. Vantaa.fi-renewal budget is 600 000€ and Gartner is an Enterprise hand-waving consultancy, how does this affect my life? “
- 7. Does this affect my life? Is the budget of the things you build less than 100 000€? If yes, then likely not. However, the trends behind the need for Digital Experience Platforms are interesting for everyone, who are building digital experiences like websites and eCommerce sites.
- 8. What is a Digital Experience Platform (DXP)?
- 9. A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences. – Gartner “
- 11. The Road to the Birth of Digital Experience Platforms Explain Like I'm Five -version
- 12. The Characters Developer Marketer Manager Illustrations created by created by brgfx - www.freepik.com
- 14. What is the Developer Looking for? 🤓 I can use the skills I already have. ○ ✅ REST APIs, my favourite frontend ○ ❌ Huge framework, platform-specific knowledge It is easy to model my content types and their relationships. ○ ⚙ Multiple data types, flexible data querying The system should be fast and scale easily. ○ 🤷 Like, who wants to debug performance issues? Really.
- 16. Veikonkone.fi Miele dishwasher brand section
- 17. Veikonkone.fi Miele dishwasher brand section Veikonkone.fi normal dishwasher section Two totally different UIs on the same site
- 18. What is the Marketer Dreaming of? 🍰 I want to personalize my content. ○ 👩🏭👨🎤🧟♂ CRM, user segmentation, targeted content I want to optimize my user experience. ○ 📈 Funnels, goals, conversion rates, analytics, A/B testing I want to contact my clients, when they’re ready. ○ 💌 Lead generation, email marketing I want to control the way things look like. ○ 🎨 WYSIWYG & drag-and-drop editors, context-aware previews
- 20. What is the Manager Anxious about? 🔎 I want to coordinate the work we do. ○ 🗓 Editorial calendar, publishing workflow, internal communication I should be able to control what everyone is doing. ○ 🔒 Audit logs, revisions, access control, roles I don’t want to duplicate my content. ○ 🖥📱⌚🤖 Multi-channel publishing, ready-made integrations
- 21. Marketer ManagerDeveloper Digital Experience Platform Mmm… JSON is as sweet as euchalyptus! Hubspot-bot-bot-bot! I’ve got the power! The goal of a Digital Experience Platform (DXP) is to serve all these stakeholders in a way that is easy-to-use.
- 22. A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences. – Gartner “
- 23. Different Contexts in Digital Experiences Technology Persona ● Desktop Browser ● Mobile Browser ● Mobile App ● Smart Watch ● eCommerce Platform ● Chat-bot ● Facebook ● Twitter ● ... ● A parent ● Home-owner ● Young person ● Scrooge ● Big spender ● ... State-of-mind ● Fear / Uncertainty ● Hurry ● Peer pressure ● Excitement ● Boredom ● ...
- 24. A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences. – Gartner “
- 25. Common DXP Features JSON API Scalability Flexible data modeling Actionable analytics User segmentation A/B testing Editorial calendar Marketing automationVisual content creation Publishing workflow Multi-channel publishing Integrations
- 26. Common DXP Features with WordPress JSON API Scalability Flexible data modeling Actionable analytics User segmentation A/B testing Editorial calendar Marketing automationVisual content creation Publishing workflow Multi-channel publishing Integrations ✅ Great support! 🤷 It depends… ⛔ PLZ GIF ME 100k€ and I will build this. ⛔ ��♀ ✅ ⛔ ✅ ⛔ ⛔ ⛔ ��♀ ��♀ ��♀ ✅
- 27. At the core of the advent of DXPs is the realization of Developers, Marketers and Managers that there are better tools out there for the job. “
- 28. The biggest challenge for WordPress with the advent of DXPs is the lack of consistent and integrated developer and admin experience. “
- 29. Time for some Q&A!
- 30. Additional Reading Gartner’s Magic Quadrant for DXP Full report with analysis on all the most important products, requires you to sign-up for marketing. https://www.episerver.com/reports/gartner-magic-quadrant-for-digital-experience-platforms/ Acquia Open Digital Experience Platform Digital Experience Platform based on Drupal and Mautic https://www.acquia.com/products-services/acquia-platform osDXP for WordPress The idea and the approach are great, but you would not ship a forked version of WordPress to production, would you? 😅 https://osdxp.org/
- 31. Thank you! Twitter: @APKoponen LinkedIn: /in/apkoponen