What to look for in a Digital Experience Platform?
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The document discusses the importance of digital experience platforms (DXPs) in transforming businesses across various industries by enhancing customer experiences through technology integration. It highlights that a clear digital strategy and willingness to embrace change are vital for attracting talent and competitive advantage. Liferay, a key player in the DXP space, offers solutions to help organizations create personalized, connected experiences and integrate systems for ongoing digital transformation.
What to look for in a Digital Experience Platform?
- 1. What to look for in a Digital Experience Platform? Ruud Kluivers General Manager Liferay Benelux BV
- 2. 1994 1997 2008 Today’s young people are using technology in ways you could never imagine.
- 3. Every industry is undergoing a digital transformation.
- 7. Your Enterprise Goes Digital, Are You Ready For Digital Transformation?
- 8. The ability to digitally reimagine the business is determined in large part by a clear digital strategy supported by leaders who foster a culture able to change and invent the new. While these insights are consistent with prior technology evolutions, what is unique to digital transformation is that risk taking is becoming a cultural norm as more digitally advanced companies seek new levels of competitive advantage. Equally important, employees across all age groups want to work for businesses that are deeply committed to digital progress. Company leaders need to bear this in mind in order to attract and retain the best talent. Digital Transformation (Wikipedia)
- 9. Digital Transformation brings business and technology together to create better experiences for people. Customer Experience Business Technology+
- 10. Business & IT, working together, use digital technology to create efficiency, innovation, & revenue growth INSURANCE “We can collect accident data from crash scenes automatically using our mobile app.” RETAIL “Let’s use Beacons and data to personalize offers to our customers in-store.” BANKING “Our business model isn’t branch services. It’s understanding our customers’ life events & supporting them with the right financial products.” GOVERNMENT “E-Government is more than digital self-service. It’s using public data to help our constituents participate in policy making.” Applications across industries:
- 11. Done right, this helps companies reach customers in more places & better meet their individual needs. CONTINUOUS The user’s preferences and journey are kept from interaction to interaction. CONTEXTUAL Personalized, situational experiences that know what the customer has been through. DIGITAL-PHYSICAL Digital technologies make in-person experiences more personal and convenient. SENTIMENT-AWARE Unhappy customers get issues resolved. Marketing offers are delivered with sensitivity. Today’s Experiences must be:
- 12. “…an integrated set of technologies used to provide interaction between a user and a set of applications, processes, content, services or other users.” “…has several components, including portals, mashup tools, content management, search, rich Internet application (RIA) tools, analytics, collaboration, social and mobile tools.” Gartner What is a Digital Experience Platform?
- 13. Horizonta l Portal WCM / CMS Horizontal Portal WCM/CMS and Portals converge… WCM / CMS And are ultimately being replaced by Digital Experience Platforms (DXP) Digital Experience Platform
- 14. DXP Destinations Experiences Silos / Departments Federated touchpoints Integration Interaction Make the customer come to you Meet the customer in context Static personalization: who they are Dynamic personalization: what they do Portal
- 16. –Johnny Appleseed “Type a quote here.”
- 17. DIGITAL EXPERIENCE PLATFORM (DXP): - an emerging category of enterprise software seeking to meet the needs of organisations undergoing digital transformation, with the ultimate goal of providing better customer experiences. - DXPs can be a single product, but are often a suite of products that work together. - DXPs provide an architecture for companies to digitise business operations, deliver connected customer experiences, and gather actionable customer insight.
- 18. How does Liferay’s technology help you meet these challenges?
- 20. Prepare Your Business Lay the foundation for your organization’s ongoing digital transformation. SYSTEMS & DATA INTEGRATION DYNAMIC BUSINESS PROCESSES MODULAR SERVICES RESILIENT PLATFORM REUSABLE, FLEXIBLE SOLUTIONS
- 21. Create Experiences Create personal, connected experiences across web, mobile & physical channels. WEB EXPERIENCES MOBILE EXPERIENCES UNIFIED CUSTOMER JOURNEY PERSONAL- IZATION & TARGETING CUSTOMER PROFILE & DATA
- 22. Understand Customers Understand your customers to give them exactly what they want next. SINGLE VIEW OF YOUR CUSTOMER MEASURE & EVOLVE TARGET & RESPOND
- 23. | www.cognizant.com © Cognizant, 2016 Liferay DXP Indicative Logical Architecture 23 9
- 25. Pages categorized by user segment Rock Climbers Income > €50k Shoe Aficionado Newlyweds
- 26. Multiple visits to page places user in segment (behavior-based segmentation) Multichannel content delivery
- 29. Rationalized Product Portfolio vs. Zero Acquisitions
- 30. 2013 - “ Liferay Portal is a lightweight yet robust portal framework that has proven it can meet the modern requirements of external-facing and internal-facing scenarios. Customers report that ease of deployment, integration, flexibility and scalability are among its strongest attributes.” 2014 - “ Liferay is focused, agile and able to maintain a faster pace of development than most in terms of adding features such as support for mobile and social computing “ 2015 – “Liferay continues to expand its enterprise customer base considerably more rapidly than the rest of the market.” 2016 - “Liferay is the leader you can rely upon. A persistent strong contender in the portal market, with solid performance in almost all expects, making it a sturdy choice for enterprises that require a strategic vendor.” Gartner - MQ Horizontal Portals
- 31. Forrester DXP Vendor Landscape Platform capabilities Partner Best-of-breed offering with demonstrated joint development Standalone component available for purchase and operation Independent of other technology adoption Roadmap Liferay DXP 2017
- 32. Platform capabilities Partner Best-of-breed offering with demonstrated joint development Standalone component available for purchase and operation independent of other technology adoption Roadmap Liferay DXP 2017 Forrester DXP Vendor Landscape
- 33. Why Customers Choose Liferay?
- 34. Founded in 2004 / HQ in Los Angeles 19 offices in 16 countries 1800+ Enterprise Subscription Customers 5 million downloads worldwide 150+ partners in 40 countries Liferay is a global company
- 35. Liferay Benelux BV Ruud Kluivers General Manager ruud.kluivers@liferay.com Phone: 31 - 85 - 303 34 99 Come visit us Digital First Booth 16! What to look for in a Digital Experience Platform? Create Experiences Understand Customers Prepare Your Business