What is Anchor Text?
- 1. SEO A GUIDE BY CLICK INTELLIGENCE WHAT IS ANCHOR TEXT?
- 2. What is Anchor Text? Anchor texts are the words (or word) you have chosen to hyperlink within an article. The anchor text is important, as it is the keyword that Google will use to help understand your website, and it applies to both your on-site content and any backlinks. It is the coloured, underlined text you often see on web pages, and should be easy to spot.
- 3. How to Write Anchor Text Effectively Creating an anchor text is as simple as choosing the keyword or tags you want, and hyperlinking them with the relevant webpage. You do have to be careful, however, as anchor texts are a key part of any linking strategy, which means that if you do not adhere to Google’s guidelines, they could be used to penalise your website. To ensure that your website is in the clear, and that any linking strategy is effective, always remember to: Ensure the anchor text is relevant to your landing page. Is naturally placed in the article, as Google will pick up on strange or out-of-place keywords that sound too promotional.
- 4. What are the Different Types of Anchor Text? Deciding on the anchor text you use can be difficult, however, it should be decided on what key phrase resonates with your business, what it is you are linking to, and what fits naturally.
- 5. The Value of Linking Strategies Anchor text is a key part of any linking strategy. Where these backlinks or hyperlinks appear is also important. You will want to have them on both your own website as internal links, and on other websites as backlinks. The more backlinks you have from quality pages that have a high Domain Authority, the better. You can achieve this through merit and content marketing, or by using our link building services.
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