10 Quick Google AdWords Tips
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The document outlines ten tips for optimizing Google AdWords campaigns, including creating thematic ad groups, using broad match modifiers for better control, and incorporating top spender keywords in ad text to enhance click-through rates. It emphasizes the importance of relevant landing pages, monitoring keyword quality scores, and utilizing exact match keywords to potentially lower costs. Additionally, it suggests conducting experiments for destination URLs and using shared budgets for initially uncertain campaigns.
10 Quick Google AdWords Tips
- 1. 10 QUICK GOOGLE ADWORDS TIPS By Linda Galaziou
- 2. TIP #1 v Create multiple Adgroups so that each adgroup has a common theme. Keywords in each adgroup should be relevant and close to each other.
- 3. TIP #2 v Use broad match modifier instead of broad match keywords. This help you have more control and relevant searches.
- 4. TIP #3 v Use the top spender keyword inside the adtext of the adgroup. This will help you increase the CTR of ad text as it will be bold when a user searches for this term.
- 5. TIP #4 v Use the top spender keyword inside the display URL of the adtext. This will also increase CTR and ad relevance to the search query.
- 6. TIP #5 v Make sure that you lead users to the proper destination URL. The landing page should be relevant to the search query.
- 7. TIP #6 v Check often the quality score of your keywords and if it is low, try to increase it.
- 8. TIP #7 v Check often the search terms report. This will help you discover new keywords that should be added to your account as well as negative ones that should be excluded.
- 9. TIP #8 v Add exact match keywords instead of having only broad match keywords. Sometimes, this well help us decrease your CPC.
- 10. TIP #9 v Try a Google AdWords experiment 50-50 if you can’t decide which is the proper destination URL from the beginning. After a while, you will be able to decide which one converts the most.
- 11. TIP #10 v Use a shared budget for your campaigns if you don’t know how much each campaign is capable of spending at the beginning. Check after a while and allocate the budget appropriately.