4. We produce a massive amount of data each day, whether we know
about it or not.
Every click on the internet,
every bank transaction,
every video we watch on YouTube,
every email we send,
every like on our Instagram post makes up data for tech
companies.
With such a massive amount of data being collected, it only makes
sense for companies to use this data to understand their customers
and their behavior better.
This is the reason why the popularity of Data Science has grown
manifold over the last few years. Let’s try to understand what is big
data and its benefits and uses!
5. What is Big Data?
Big data is exactly what the name suggests, a “big” amount of
data. Big Data means a data set that is large in terms of
volume and is more complex.
Big data refers to extremely large and diverse collections of
structured, unstructured, and semi-structured data that
continues to grow exponentially over time.
These datasets are so huge and complex in volume, velocity,
and variety, that traditional data management systems
cannot store, process, and analyze them.
Big data is used in machine learning, predictive modeling,
and other advanced analytics to solve business problems
and make informed decisions.
6. The amount and availability of data is growing
rapidly, spurred on by digital technology
advancements, such as connectivity, mobility, the
Internet of Things (IoT), and artificial intelligence (AI).
8. Big Data allows companies to address issues they are facing in
their business,
and solve these problems effectively using Big Data Analytics.
Companies try to identify patterns and draw insights from this
sea of data so that it can be acted upon to solve the problem(s)
at hand.
12. How Does Big Data Work?
Big data involves collecting, processing, and analyzing vast amounts of
data from multiple sources to uncover patterns, relationships, and
insights that can inform decision-making.
The process involves several steps:
14. How to Store and Process Big Data?
The volume and velocity of Big Data can be huge, which makes it
almost impossible to store it in traditional data warehouses.
Although some and sensitive information can be stored on
company premises, for most of the data, companies have to opt
for cloud storage or Hadoop.
15. Cloud storage allows businesses to store their data on the internet with
the help of a cloud service provider (like Amazon Web Services,
Microsoft Azure, or Google Cloud Platform) who takes the responsibility
of managing and storing the data. The data can be accessed easily and
quickly with an API.
Hadoop also does the same thing, by giving you the ability to store and
process large amounts of data at once. Hadoop is an open-source
software framework and is free. It allows users to process large
datasets across clusters of computers.
16. What are the main challenges?
For all its benefits, there are still some challenges to overcome
with Big Data.
1. Data Growth
Managing datasets having terabytes of information can be a big
challenge for companies.
As datasets grow in size, storing them not only becomes a challenge but
also becomes an expensive affair for companies.
17. 2. Data Security
Data security is often prioritized quite low in the Big Data workflow,
which can backfire at times. With such a large amount of data being
collected, security challenges are bound to come up sooner or later.
Mining of sensitive information, fake data generation, and lack of
cryptographic protection (encryption) are some of the challenges
businesses face when trying to adopt Big Data techniques.
18. 3. Data Integration
Data is coming in from a lot of different sources (social media
applications, emails, customer verification documents, survey forms,
etc.). It often becomes a very big operational challenge for
companies to combine and reconcile all of this data.
There are several Big Data solution vendors that offer ETL (Extract,
Transform, Load) and data integration solutions to companies that
are trying to overcome data integration problems.