What Is Machine Learning? And, How Can I Use It For Digital Marketing?
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The document discusses the significance of machine learning in shaping the future of technology, particularly for companies like Google. It highlights user resistance to tailored advertisements and services, revealing a trend where consent is often due to lack of choice. The document also mentions key data points and resources related to AI and digital marketing strategies.
What Is Machine Learning? And, How Can I Use It For Digital Marketing?
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- 14. Google’s self-driving cars and robots get a lot of press, but the company’s real future is in machine learning, the technology that enables computers to get smarter and more personal. – Eric Schmidt
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- 36. Sixty-one percent of respondents said no, they did not want tailored ads for products and services, 56 percent said no to tailored news, 86 percent said no to tailored political ads, and 46 percent said no to tailored discounts. People consent because they have no choice.
- 40. In this example, the user is interacting with three value propositions and the current state of his/her interactions are represented by the shaded circles. The user has seen one impression of the first value proposition (state 1), has downloaded the second value proposition (state 3), and has not seen any impressions of the third (state 0).
- 41. Your site must be: An e-commerce site Generating 500 monthly transactions Attract 10,000 daily pageviews
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- 57. www.emeritus.org