3. Qualitative methods
• Qualitative research is a method that collects data using
conversational methods, usually open-ended questions. The
responses collected are essentially non-numerical. This
method helps a researcher understand what participants
think and why they think in a particular way.
4. Types of qualitative methods include:
• One-to-one Interview
• Focus Groups
• Ethnographic studies
• Text Analysis
• Case Study
5. Quantitative methods
• Quantitative methods deal with numbers and measurable
forms. It uses a systematic way of investigating events or
data. It answers questions to justify relationships with
measurable variables to either explain, predict, or control a
phenomenon.
6. Types of quantitative methods
• Survey research
• Descriptive research
• Correlational research
7. It is essential to ensure that your data
is
• Valid – founded, logical, rigorous, and impartial.
• Accurate – free of errors and including required details.
• Reliable – other people who investigate in the same way can
produce similar results.
• Timely – current and collected within an appropriate time
frame.
• Complete – includes all the data you need to support your
business decisions.
9. 8 tips for conducting accurate
research
• Identify the main trends and issues, opportunities, and
problems you observe. Write a sentence describing each
one.
• Keep track of the frequency with which each of the main
findings appears.
• Make a list of your findings from the most common to the
least common.
• Evaluate a list of the strengths, weaknesses, opportunities,
and threats identified in a SWOT analysis.
10. 8 tips for conducting accurate
research
• Prepare conclusions and recommendations about your
study.
• Act on your strategies
• Look for gaps in the information, and consider doing
additional inquiry if necessary
• Plan to review the results and consider efficient methods to
analyze and interpret results.
