Spark the Rise is an initiative by the Mahindra Group that provides a platform for individuals and organizations to propose innovative projects aimed at helping communities in five key areas: technology, transportation, energy, agriculture, and social entrepreneurship. Participants can submit projects to receive grants, mentorship, and visibility, with a total pool of 1.6 crores in grants available across multiple rounds. The program encourages collaboration and community engagement to promote impactful ideas, running from September 2012 to March 2013.