WHAT IS VISUAL HIERARCHY
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Visual hierarchy is the strategic arrangement of design elements so that the most important information stands out clearly. It is created by manipulating elements like scale, color, contrast, alignment, and proximity according to principles of design. Effective visual hierarchy avoids busy backgrounds and overstyled text, instead prioritizing clarity and prominence to guide the viewer's eyes to the essential information.
WHAT IS VISUAL HIERARCHY
- 1. WHAT IS VISUAL HIERARCHY? Visual Hierarchy is the arrangement of elements in a manner that highlights what is most important and influences the order the eyes perceive the elements. This is created through the manipulation of the elements and principles of design, mainly: Scale/Size, Colour, Contrast, Alignment, Proximity, Symmetry Elements of Design – Building blocks of design. (ex. line, shape, colour, size, texture, value, space – negative vs positive, form) Principles of Design – The way elements are paired together to create certain effects. (ex. balance – symmetry vs asymmetry, scale, repetition, contrast, emphasis, harmony, unity)
- 5. Good designers avoid using busy detailed and textured backgrounds so that foreground objects are prominent and clear. Good designers avoid over-stylizing text and instead focus on clarity and prominence.