The Principle of Visual Design in Graphic Design
- 1. What are the principles of visual design? Visual Design Principles. The elements of visual design — line, shape, negative/white space, volume, value, colour and texture — describe the building blocks of a product's aesthetics. On the other hand, the principles of design tell us how these elements can and should go together for the best results.
- 2. 1.Unity and Variety “To achieve visual unity is the main goal of graphic design. When all elements are in agreement, a design is considered unified.” Alex White (The Elements of Graphic Design) ● It is a strong way to bring a brand concept to life. ● Unity is a force operating within a design that gives it the appearance of oneness or resolution. ● Create unity by including similar features in each of your design elements or by selecting a uniting feature, like color or size. ● Engaging designs find a balance between unity and variety to create a cohesive whole while creating visual interest.
- 3. 1.1 Unity and Variety
- 4. 2. Balance ● Objects in design carry weight just like in the physical world, but it’s called visual weight. The visual weight of a design needs to have balance. ● Balance can be implied by size, shape, or even contrast. ● It can utilize symmetry or equality, balance can also be achieved through asymmetry.
- 5. 3.Hierarchy ● Hierarchy is the difference in significance between elements of your design. Some elements are more critical to the overall message of your visual than others, establishing a hierarchy that you can keep in mind when designing how much space each element takes up or how much attention it draws. Items near the top, large in size, or a contrasting and noticeable color are typically at the top of the hierarchy. When designing the less essential elements, you can keep the hierarchy in mind, so you don't pull the audience's focus on less important elements.
- 7. 4.Contrast ● The difference between two or more objects in a design is referred to as contrast. ● The difference in objects could be light and dark, thin and thick, small and large, bright and dull, etc. ● Contrast is most commonly associated with readability, legibility, and accessibility.
- 8. 4.1 Contrast What kind of contrast method did they use?
- 9. 5.Scale ● Scale is the sizing of elements or a standard of measurement. ● It can be used in combination with other principles like emphasis to draw the viewer into a focal point, and helps us make sense of designs or imagery. ● A scale can help you measure each element against the other elements to ensure that each element has a corresponding element of equal or comparable size.
- 10. 6.Dominance ● Dominance is when one element is more significant or draws more attention than other elements. You can use dominance to direct attention to the important aspects of your design. You can use contrast and scaling to create dominance. However, you can also use balance and unity to make sure your dominating elements don't overwhelm the other elements of your project.
- 11. 7.Project Brief Use the principles of visual design were you have learned, re-design the object below. Hits: The graphic should completely express the meaning of the word. Artificial