Principles Of Visual Design For B. Tech.
- 1. Principles of Visual Design Presented By – Jeetansh Lakesh Class – ME ‘A2’ U.R.N - 2203983
- 2. INTRODUCTION TO VISUAL DESIGN ■ Visual design is the art and science of creating graphics, layouts, and visuals that communicate messages effectively and attractively. It combines aesthetics with functionality to ensure content is not only beautiful but also easy to understand and navigate.
- 3. • Balance • Contrast • Emphasis • Unity and Harmony • Rhythm • Proportion and Scale • Movements • Hierarchy PRINCIPLES OF VISUAL DESIGN
- 4. BALANCE ➢ Balance ensures a visually pleasing and harmonious composition. ➢ Symmetrical Balance: Elements are evenly placed on both sides of the composition. ➢ Asymmetrical Balance: Different elements are used to create equilibrium without exact symmetry.
- 5. CONTRAST ➢ Contrast highlights differences between elements, making certain aspects stand out. ➢ It can be created through color, shape, size, texture, and typography. ➢ High contrast draws attention, while low contrast creates a subtle effect.
- 6. ➢ Emphasis is used to draw attention to a focal point in the design. ➢ It helps in guiding the viewer’s eye to the most important information. ➢ Can be achieved using bold colors, larger sizes, or unique shapes. EMPHASIS
- 7. ➢ Unity ensures that all elements work together cohesively. ➢ Harmony creates a sense of completeness and prevents visual clutter. ➢ Achieved through consistent color schemes, typography, and spacing. UNITY AND HARMONY
- 8. ➢ Rhythm gives a sense of movement through repeated elements. ➢ It can be regular (predictable), flowing (smooth), or progressive (gradual changes). ➢ Repetition of shapes, colors, or lines helps establish visual rhythm. RHYTHM
- 9. ➢ Proportion is the size relationship between elements within a design. ➢ Scale refers to how elements compare in size to their surroundings. ➢ Larger elements often appear more important, while smaller ones feel secondary. PROPORTION AND SCALE
- 10. ➢ Movement controls how the eye travels through a design. ➢ It directs attention using lines, shapes, contrast, and spacing. ➢ Good movement keeps the design engaging and prevents confusion. MOVEMENTS
- 11. ➢ Hierarchy organizes elements based on their importance. ➢ Larger, bolder, or more colorful elements are seen as more important. ➢ Hierarchy improves readability and guides viewers effectively. HIERARCHY