Lecture 2 principals-of-design
10 likes1,090 views
The document discusses several key principles of design including rhythm, unity, balance, proportion, emphasis, contrast, movement, dominance, repetition, and gradation. Rhythm refers to the repetition of design elements with defined intervals. Unity describes the relationship between parts and the whole. Balance can be symmetrical or asymmetrical and creates a feeling of visual equality. Proportion compares the size of parts to the whole. Emphasis draws initial attention through contrast, value, color, or placement. Contrast and gradation are used to create visual interest and guide the eye through a composition.
Lecture 2 principals-of-design
- 2. ORDERING PRINCIPLES OF DESIGN AXIS SYMMETRY HIRARCHY RHYTHM DATUM TRANSFORMATION
- 13. Rhythm is the repetition or alternation of elements, often with defined intervals between them. Rhythm can create a sense of movement. Few kinds of rhythm are regular, flowing, progressive rhythm etc.
- 14. datum
- 16. repetition datum
- 19. QUALITIES IN DESIGN UNITY BALANCE VARIETY PROPORTIONS MONOTONY EMPHASIS ANOMALY CONTRAST PROXIMITY MOVEMENT CHAOS. DOMINANCE REPETETION GRADATION
- 20. The concept of unity describes the relationship between the individual parts and the whole of a composition. To give it a sense of wholeness, or to break it apart and give it a sense of variety.
- 21. It is a feeling of visual equality in shape, form, value, color, etc. Visual balance comes from arranging elements on the page so that no one section is heavier than the other Balance usually comes in two forms: Symmetrical and Asymmetrical.
- 22. Proportion is the comparison of dimensions or distribution of forms It is the size of the part of an object compared to the rest of objects. It is the relationship between objects, or parts, of an object.
- 23. Emphasis or Focal Point is an area that first attracts attention in a composition. This area/object is more important when compared to the other objects or elements in a composition. Emphasis is created by contrast of values, more colors, and placement in the format.
- 25. Contrast offers some change in value creating a visual discord in a composition. Contrast shows the difference between shapes and can be used as a background to bring objects out and forward in a design. It can also be used to create an area of emphasis.
- 26. Directional movement is a visual flow through the composition. It is with the placement of dark and light areas that you can move your attention through the format.
- 27. Dominance relates to varying degrees of emphasis in design. It determines the visual weight of a composition, establishes space and perspective, and often resolves where the eye goes first when looking at a design.
- 29. Gradation can add interest and movement to a shape Gradation of size and direction produce linear perspective. Gradation of color from warm to cool and tone from dark to light produce aerial perspective.