Scale & Proportion
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The document discusses scale and proportion in design. Scale refers to the size of an object relative to another, often compared to the human body. Proportion is the relative size of parts within an object. In design, scale and proportion are important for layout, composition, and conveying depth and movement. The task is to create a poster for an event using principles of scale and proportion to communicate the key details of the event title, location, date, and time through visual elements and composition.
Scale & Proportion
- 1. Scale & Proportion 12/10/13 Friday, December 13, 13
- 2. Scale Refers to the size of an object (a whole) in relationship to another object (a different whole) We often compare an object’s size to the size of our own bodies DAVID, MICHAELANGELO Friday, December 13, 13
- 3. Proportion Refers to the relative size of parts of a whole (elements within an object). Again, we often think of proportions in terms of size relationships within the human body Friday, December 13, 13 DA VINCI, VITRUVIAN MAN
- 4. In the design sense... Since most design work is done in the world of 2D, scale and proportion are VERY important in creating: a layout that communicates a message/ hierarchy composition that is diverse and full of visual interest Friday, December 13, 13
- 5. Scale in design Literal and perceived Literal: Ex, map: certain length represents an actual scale Perceived: Using size, placement, and color to convey a feeling of depth and movement (i.e. small shapes tend to recede; large ones move forward Friday, December 13, 13
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- 9. Scale your type elements... Friday, December 13, 13
- 10. Your task Create an event poster for a co-curricular event (that either you or a friend participates in) that is happening before break Needs to be 11x 17 in You can make it in whatever program you want! Save it as a PDF and upload it to the assignment page (due next class) You must have: Event title Where the event is taking place Date & time Compelling imagery/visual elements Anything else you think is important! Friday, December 13, 13