Designprinciplesforartapprec
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The document discusses key formal principles of design including unity and variety, balance, emphasis, scale and proportion, rhythm, and economy. It provides examples and ways to achieve each principle. Unity can be created through repetition, alignment, and continuity while variety is achieved through contrast, hybridity, and fragmentation. Balance can be symmetrical or asymmetrical. Emphasis is created through isolation, framing, pointing, and contrast. Scale relates to size while proportion relates to the size of parts. Rhythm can be flowing, increasing, or staccato. Economy aims for simplicity and essential elements. The document shows examples applying multiple principles together in compositions.
Designprinciplesforartapprec
- 1. Formal Principles of Design (composition) • Unity and Variety • Balance (Symmetry and Asymmetry) • Emphasis or Dominance • Scale and Proportion • Rhythm • Economy
- 2. Unity and Variety • Unity = oneness, wholeness, elements go together • Variety = difference, contrast, enlivens
- 3. Ways to Achieve Unity • Repetition • Alignment • Continuity
- 9. Ways to Achieve Variety • Contrast (of lines, shapes, values, etc) • Hybridity (mixing differing elements, genres, styles, media etc) • Fragmentation (breaking apart) and Discontinuity
- 15. Balance • Feeling of the counterbalancing weights of visual forms and effects • Two types: Symmetry and Asymmetry
- 22. Emphasis • An element that is the most dominant or noticeable in a composition • A focal point
- 23. Ways to Achieve Emphasis • Isolation • Framing • Pointing • Contrast
- 24. Ways to Achieve Emphasis or Dominance
- 25. Ways to Achieve Emphasis or Dominance
- 26. Ways to Achieve Emphasis or Dominance
- 27. Ways to Achieve Emphasis or Dominance
- 28. Scale and Proportion • Scale - Relative size of object to similar objects • Proportion – Relative size of parts of object relative to other parts
- 29. Scale
- 30. Scale
- 31. Scale
- 32. Proportion
- 33. Proportion
- 34. Rhythm
- 35. Rhythm • A repeating pattern creates a sense of flowing, increasing, or staccato movement • Similar to music or dance rhythm
- 36. Flowing Rhythm
- 39. Staccato Rhythm
- 40. Staccato Rhythm
- 41. Staccato Rhythm
- 42. Staccato Rhythm
- 43. Economy • Getting to the essential elements, distillation, “less is more”, part of abstraction
- 44. Economy
- 45. Economy
- 46. Economy
- 47. Economy
- 48. Elements and Principles: Putting it all together • Foregrounded elements = color, shape, space • Complementary color scheme • Unity from repetition and alignment (shapes and colors) • Unity working with variety • Flowing rhythm
- 49. Elements and Principles: Putting it all together • Foregrounded elements = color, shape, texture, value • Implied Diagonal lines • Unity from repetition and alignment (shapes, hand, and colors) • Unity working with variety • Emphasis on Kennedy
- 50. Elements and Principles: Putting it all together • Foregrounded elements =, shape, texture, value • Vertical Forces gives it power • Economy • Variety through contrast • Emphasis
- 51. Elements and Principles: Putting it all together • Foregrounded elements =, shape, texture, value • Implied vertical line • Unity from continuity (heads looking like they are one) • Variety through contrast • Approximate symmetry
- 52. Elements and Principles: Putting it all together • Foregrounded elements = color, line, texture, • Flowing rhythm • Unity from repetition Unity working with variety • Complementary color scheme (red and green) • Economy
- 53. You try
- 54. You try
- 55. You try
- 56. You try
- 57. You try
- 58. You try