SlideShare a Scribd company logo
Elements and Principles 

of Art & Design!
–––––––––––––––––––––––––––––––––––––––––
Unit 4 • Composition
Learning Goals
Today, I will…
•  Have knowledge and understanding of the
elements of design and art
•  Be able to communicate my understanding of the
elements of design and art using digital tools
The Elements & Principles
Elements
•  The basic building blocks;
•  The things inside, that
make up a piece of art
•  Most art will contain all of
the elements
•  (Think of as the ingredients)
Principles
•  What we do with the
building blocks (elements)
•  (Think of as your chef’s
technique and preparation
of a dish)
Role Reversal
•  In pairs, you will be given one of the elements
to research and present to the class
Role Reversal
•  In your presentation you should provide the
following:
•  Your element
•  A definition/description
•  Minimum 5 examples, describing how each
photograph uses your element
•  Final slide; links to sources
Elements of Art & Design!
–––––––––––––––––––––––––––––––––––––––––
The ____________ of a composition.
•  The basic building blocks; the ingredients
Line
•  Directs the eye – horizontal, vertical,
diagonal, curvy, zig-zag, etc.
•  Has greater length than width
•  Can be a mark made by a moving
point
•  Can be actual obvious lines or the
borders or edges of shapes
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Shape/Form
•  A contained area.
•  Can be GEOMETRIC (man-made)
ex. Square, triangle, circle, etc.
•  Can be ORGANIC (natural) ex.
Leaves, humans, puddles, etc.
•  Used to create a sense of space
and substance.
Shape/Form
Shape
•  Shapes are 2-Dimensional
and flat; created when a line is
enclosed
•  Can be measured in width x
height
•  For example, a circle
Form
•  Form encloses volume;
3-Dimensional
•  Can be measured in width
x height x depth
•  For example, sphere
The basic arch
shape takes on form
when depth is
created with
different shadow
and highlight values.
The basic square
shape takes on form
when depth is
created with
different shadow
and highlight value
as well as the
camera’s
perspective helps
emphasize the form.
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Space
•  The area used or unused in a composition; can contribute to balance within a
composition
•  Use of space can create dimension for the viewer; the area around, within, or
between objects/subjects in an image create perspective; positive and
negative space.
•  Positive space – the area the objects/subject takes up.
•  Negative space – the area around, under, through and between.
•  Foreground (closest), Middle ground, and Background (farthest).
•  Can be open, crowded, near, far, etc.
•  When used effectively, it can define importance and lead the eye.
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Value
•  Black and White and all the Grays in between
•  The darkness or lightness of a colour; adding
white to a colour makes it a tint; adding black
to a colour makes it a shade
•  Can add drama and impact to composition
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Color
•  Colour can alter the overall mood/
feeling.
•  Hue (refers to the name; i.e. red)
•  Saturation (intensity or amount)
•  Temperature (cool, warm; measured
in Kelvin)
•  Related to value.
Color
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Texture
•  The appearance of how a surface feels
•  Rough, smooth, bumpy, gooey, sharp, etc.
•  Adds interest! Sense of sight and sense of
touch involved.
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Learning Goals
Today, I will…
•  Have knowledge and understanding of the
principles of design and art
•  Be able to communicate my understanding of the
principles of design and art using digital tools
Principles of Art & Design!
–––––––––––––––––––––––––––––––––––––––––
Principles of Art & Design:
What you do with/how you arrange the basic
building blocks (elements) to create artistic,
interesting, more visually powerful photographs.
Just like elements, photographs can utilize
multiple principles.
Principles!
What you do with the basic building blocks (elements)
•  Emphasis
•  Balance
•  Unity / Harmony
•  Contrast
•  Movement / Rhythm
•  Pattern / Repetition
•  Scale / Proportion
Emphasis
•  Creating a focal point;
•  Emphasis in a composition refers to creating
points of interest to pull the viewer's eye to
important parts of the body of the work
Emphasis is created through
contrasting colour.
Even though all
elements share a green
hue, emphasis is
created due to the
difference in shape/
form.
Lesson 1 • Elements & Principles of Design and Art
Da egg is different, so….
Balance
•  Balance is the impression of
stability or equality in a
composition.
•  Balance is often referred to as
symmetrical, asymmetrical, or
radial.
Symmetrical
balance is created
through the
reflection of the
cliff in the water.

*Although, this does look heavily
Photoshopped ;)
Symmetrical balance is achieved as
the photograph has equal weight.
Asymmetrical balance
is created by using
space and
perspective.

The pole in the
foreground is
emphasized, however,
the right side of image
contains multiple poles
to help balance the
photograph.
Lesson 1 • Elements & Principles of Design and Art
Radial balance is
created with the majority
of the weight centred in
the image and repeated
elements circle away
from the centre point.
Lesson 1 • Elements & Principles of Design and Art
Unity / Harmony
•  Unity is achieved when the components of a
work of art are perceived as harmonious,
giving the work a sense of completion
•  How things are linked, similar, common -
when all the parts equal a whole.
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Contrast
•  Contrast refers to the opposites and differences in the
composition.
•  You can achieve contrast by using different shapes,
textures, colors and values in your work. 
•  For example, something light against something dark,
rough against smooth textures, etc.
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Movement/Rhythm
•  Rhythm or movement refers to the
suggestion of motion through the use of
various elements.
•  The way elements are arranged to lead the
eye to or from the focal area.
Rhythm and motion
are created through
the repeated
pattern of ripples in
the sand.
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Pattern/Repetition
•  An element that occurs over and over again
in a composition
•  Can repeat the element in a consistent or
varying pattern
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Scale / Proportion
•  Scale/proportion refers to the relative size and scale of
the various elements in a design; the relationship
between objects, or parts, of a whole
•  For example, a person compared to large building, or
different sized people in same photograph.
Hi.
Nope.
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Lesson 1 • Elements & Principles of Design and Art
Elements and Principles 

of Art & Design!
–––––––––––––––––––––––––––––––––––––––––
Assignment
Due: Tuesday March 24, 2015
Task:
•  Choose one of the following methods to present
your elements and principles of art & design:
1.  Video slideshow (i.e. created with iMovie)
2.  PowerPoint (or Prezi, Google Slides, etc.)
3.  Word (similar to glossary)
Elements and Principles 

of Art & Design • Assignment!
–––––––––––––––––––––––––––––––––––––––––
Task:
•  Present an example of each element and principle of art
& design using original photography.
•  For each example, provide a detailed description of how
each photograph presents the element or principle
•  A different original photograph must be used for each
element (no repeats!) – 13 total photos & descriptions.
Elements and Principles 

of Art & Design • Assignment!
–––––––––––––––––––––––––––––––––––––––––
What you will be marked on…
•  Appropriate and accurate examples of each element & principle
•  Creative and appropriate method of presentation (Slideshow,
PowerPoint, etc.)
•  Accurate, detailed description and communication of how each
photograph presents the element or principle
•  Composition (yes, this always matters)
•  Exposure (same with this)
•  Post-processing (use of Photoshop to correct and enhance)
Elements and Principles 

of Art & Design • Assignment!
–––––––––––––––––––––––––––––––––––––––––
Journal #5

March Break
–––––––––––––––––––––––––––––––––––––––––
TAKE PHOTOS OF YOUR WEEK OFF SCHOOL!
Get out of the house and practice composition, exposure, digital
darkroom, and elements & principles of design & art.
Due: Friday March 20, 2015

More Related Content

PPTX
Visual art grade 10. Elementsofart and Prinicples of design
PPT
soil sampling and testing
PPTX
Art appreciation
PPTX
Elements & Principles of Art Design PowerPoint
PPT
Humanities
PPTX
Element of Art - Texture
PDF
Shading slideshow
PPTX
Elements and Principles of Design (Updated)
Visual art grade 10. Elementsofart and Prinicples of design
soil sampling and testing
Art appreciation
Elements & Principles of Art Design PowerPoint
Humanities
Element of Art - Texture
Shading slideshow
Elements and Principles of Design (Updated)

What's hot (20)

PPTX
Elements and principles of art
PPTX
Modern and contemporary art
PPTX
Elements and Principles of Art
PPT
Principles of Design
KEY
Elements of Art and Principles of Design
PPT
Principle of arts
PPTX
Art Elements and Principles
PPT
Elements And Principles of Art
PPT
Printmaking
PPTX
CPAR WEEK 1.pptx
PPTX
Elements and Principles of Design
PPTX
PRINCIPLES OF ARTS
PPTX
PRINCIPLE OF ART-BALANCE.pptx
PPTX
Elements and principles of art
PDF
Critiquing Available Materials and Proper Techniques.pdf
PPTX
CPAR Quarter 2 Week 2.pptx
PPTX
Mediums and techniques
PPTX
Proportion in Art
PPTX
Elements and principles of art
Modern and contemporary art
Elements and Principles of Art
Principles of Design
Elements of Art and Principles of Design
Principle of arts
Art Elements and Principles
Elements And Principles of Art
Printmaking
CPAR WEEK 1.pptx
Elements and Principles of Design
PRINCIPLES OF ARTS
PRINCIPLE OF ART-BALANCE.pptx
Elements and principles of art
Critiquing Available Materials and Proper Techniques.pdf
CPAR Quarter 2 Week 2.pptx
Mediums and techniques
Proportion in Art
Ad

Similar to Lesson 1 • Elements & Principles of Design and Art (20)

PPTX
Organization in the visual arts and Principles of Design
PPTX
GRADE 6: CONCEPTS OF ELEMENTS & PRINCIPLES OF DESIGN.pptx
PDF
Hsiajvndjsj
PDF
Principle of landscape design
PPTX
The principles of design [autosaved]
PPTX
The principles of design.
PDF
002 week of the 25th
PDF
elements and principles of photography.pdf
PPT
Elements principles of photo
PPT
Elements and Principles of Design in Photography
PDF
Empowerment Technologies.pdf
PDF
Empowerment Technologies.pdf
PPT
platingusingartprincipleslecture.ppt
PDF
Basic Principles of Graphics and Layouts
PPTX
Visual Arts Web Lec (1).pptx
PPTX
Visual Arts Web Lec.pptx
PPTX
Drawing styles appleproject
PPTX
Foothill Technology High School - Art & Design: Gestalt theory
PPTX
392914895-Visual-Information-and-Media.pptx
PPTX
Design Elements and Principle Assignment.pptx
Organization in the visual arts and Principles of Design
GRADE 6: CONCEPTS OF ELEMENTS & PRINCIPLES OF DESIGN.pptx
Hsiajvndjsj
Principle of landscape design
The principles of design [autosaved]
The principles of design.
002 week of the 25th
elements and principles of photography.pdf
Elements principles of photo
Elements and Principles of Design in Photography
Empowerment Technologies.pdf
Empowerment Technologies.pdf
platingusingartprincipleslecture.ppt
Basic Principles of Graphics and Layouts
Visual Arts Web Lec (1).pptx
Visual Arts Web Lec.pptx
Drawing styles appleproject
Foothill Technology High School - Art & Design: Gestalt theory
392914895-Visual-Information-and-Media.pptx
Design Elements and Principle Assignment.pptx
Ad

More from Marcio Sargento (19)

PDF
ISP Category Examples
PDF
Lesson 2 • RAW vs. JPG
PDF
Lesson 1 • Introduction to Photoshop
PDF
ISP Workbook
PDF
Lesson 6 • Portraits & Lighting
PDF
Lesson 2 • Types of Photography
PPTX
Lesson 1 • Critique
PPT
Lesson 8 • Focus & Lighting Introduction
PPT
Lesson 7 • FARTing, Composition, Camera Shots & Angles
PPT
Lesson 6 • White Balance
PPT
Lesson 5 • Light Painting
PPT
Lesson 4 • Exposure
PPT
Lesson 3 • Types of Cameras
PPT
Lesson 2 • Rule-of-Thirds
PPT
Lesson 1 • Intro to the photograph
PDF
AWQ3M/4M • Introduction
PDF
AS Level Media Studies - Audiences and Institutions (Music) - Revision Booklet
PDF
A2 Media Studies - G325-1A Theoretical Evaluation
PDF
GCSE Media Studies - Exam Revision Pack
ISP Category Examples
Lesson 2 • RAW vs. JPG
Lesson 1 • Introduction to Photoshop
ISP Workbook
Lesson 6 • Portraits & Lighting
Lesson 2 • Types of Photography
Lesson 1 • Critique
Lesson 8 • Focus & Lighting Introduction
Lesson 7 • FARTing, Composition, Camera Shots & Angles
Lesson 6 • White Balance
Lesson 5 • Light Painting
Lesson 4 • Exposure
Lesson 3 • Types of Cameras
Lesson 2 • Rule-of-Thirds
Lesson 1 • Intro to the photograph
AWQ3M/4M • Introduction
AS Level Media Studies - Audiences and Institutions (Music) - Revision Booklet
A2 Media Studies - G325-1A Theoretical Evaluation
GCSE Media Studies - Exam Revision Pack

Recently uploaded (20)

PPTX
school management -TNTEU- B.Ed., Semester II Unit 1.pptx
PDF
STATICS OF THE RIGID BODIES Hibbelers.pdf
PDF
Basic Mud Logging Guide for educational purpose
PDF
Chapter 2 Heredity, Prenatal Development, and Birth.pdf
PPTX
Final Presentation General Medicine 03-08-2024.pptx
PPTX
GDM (1) (1).pptx small presentation for students
PDF
Classroom Observation Tools for Teachers
PPTX
Institutional Correction lecture only . . .
PDF
The Lost Whites of Pakistan by Jahanzaib Mughal.pdf
PDF
Microbial disease of the cardiovascular and lymphatic systems
PPTX
Cell Structure & Organelles in detailed.
PDF
102 student loan defaulters named and shamed – Is someone you know on the list?
PPTX
Microbial diseases, their pathogenesis and prophylaxis
PDF
Physiotherapy_for_Respiratory_and_Cardiac_Problems WEBBER.pdf
PDF
Anesthesia in Laparoscopic Surgery in India
PDF
Complications of Minimal Access Surgery at WLH
PDF
2.FourierTransform-ShortQuestionswithAnswers.pdf
PDF
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH 9 GLOBAL SUCCESS - CẢ NĂM - BÁM SÁT FORM Đ...
PPTX
Pharma ospi slides which help in ospi learning
PPTX
master seminar digital applications in india
school management -TNTEU- B.Ed., Semester II Unit 1.pptx
STATICS OF THE RIGID BODIES Hibbelers.pdf
Basic Mud Logging Guide for educational purpose
Chapter 2 Heredity, Prenatal Development, and Birth.pdf
Final Presentation General Medicine 03-08-2024.pptx
GDM (1) (1).pptx small presentation for students
Classroom Observation Tools for Teachers
Institutional Correction lecture only . . .
The Lost Whites of Pakistan by Jahanzaib Mughal.pdf
Microbial disease of the cardiovascular and lymphatic systems
Cell Structure & Organelles in detailed.
102 student loan defaulters named and shamed – Is someone you know on the list?
Microbial diseases, their pathogenesis and prophylaxis
Physiotherapy_for_Respiratory_and_Cardiac_Problems WEBBER.pdf
Anesthesia in Laparoscopic Surgery in India
Complications of Minimal Access Surgery at WLH
2.FourierTransform-ShortQuestionswithAnswers.pdf
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH 9 GLOBAL SUCCESS - CẢ NĂM - BÁM SÁT FORM Đ...
Pharma ospi slides which help in ospi learning
master seminar digital applications in india

Lesson 1 • Elements & Principles of Design and Art

  • 1. Elements and Principles 
 of Art & Design! ––––––––––––––––––––––––––––––––––––––––– Unit 4 • Composition
  • 2. Learning Goals Today, I will… •  Have knowledge and understanding of the elements of design and art •  Be able to communicate my understanding of the elements of design and art using digital tools
  • 3. The Elements & Principles Elements •  The basic building blocks; •  The things inside, that make up a piece of art •  Most art will contain all of the elements •  (Think of as the ingredients) Principles •  What we do with the building blocks (elements) •  (Think of as your chef’s technique and preparation of a dish)
  • 4. Role Reversal •  In pairs, you will be given one of the elements to research and present to the class
  • 5. Role Reversal •  In your presentation you should provide the following: •  Your element •  A definition/description •  Minimum 5 examples, describing how each photograph uses your element •  Final slide; links to sources
  • 6. Elements of Art & Design! ––––––––––––––––––––––––––––––––––––––––– The ____________ of a composition. •  The basic building blocks; the ingredients
  • 7. Line •  Directs the eye – horizontal, vertical, diagonal, curvy, zig-zag, etc. •  Has greater length than width •  Can be a mark made by a moving point •  Can be actual obvious lines or the borders or edges of shapes
  • 12. Shape/Form •  A contained area. •  Can be GEOMETRIC (man-made) ex. Square, triangle, circle, etc. •  Can be ORGANIC (natural) ex. Leaves, humans, puddles, etc. •  Used to create a sense of space and substance.
  • 13. Shape/Form Shape •  Shapes are 2-Dimensional and flat; created when a line is enclosed •  Can be measured in width x height •  For example, a circle Form •  Form encloses volume; 3-Dimensional •  Can be measured in width x height x depth •  For example, sphere
  • 14. The basic arch shape takes on form when depth is created with different shadow and highlight values.
  • 15. The basic square shape takes on form when depth is created with different shadow and highlight value as well as the camera’s perspective helps emphasize the form.
  • 18. Space •  The area used or unused in a composition; can contribute to balance within a composition •  Use of space can create dimension for the viewer; the area around, within, or between objects/subjects in an image create perspective; positive and negative space. •  Positive space – the area the objects/subject takes up. •  Negative space – the area around, under, through and between. •  Foreground (closest), Middle ground, and Background (farthest). •  Can be open, crowded, near, far, etc. •  When used effectively, it can define importance and lead the eye.
  • 22. Value •  Black and White and all the Grays in between •  The darkness or lightness of a colour; adding white to a colour makes it a tint; adding black to a colour makes it a shade •  Can add drama and impact to composition
  • 27. Color •  Colour can alter the overall mood/ feeling. •  Hue (refers to the name; i.e. red) •  Saturation (intensity or amount) •  Temperature (cool, warm; measured in Kelvin) •  Related to value.
  • 28. Color
  • 33. Texture •  The appearance of how a surface feels •  Rough, smooth, bumpy, gooey, sharp, etc. •  Adds interest! Sense of sight and sense of touch involved.
  • 37. Learning Goals Today, I will… •  Have knowledge and understanding of the principles of design and art •  Be able to communicate my understanding of the principles of design and art using digital tools
  • 38. Principles of Art & Design! –––––––––––––––––––––––––––––––––––––––––
  • 39. Principles of Art & Design: What you do with/how you arrange the basic building blocks (elements) to create artistic, interesting, more visually powerful photographs. Just like elements, photographs can utilize multiple principles.
  • 40. Principles! What you do with the basic building blocks (elements) •  Emphasis •  Balance •  Unity / Harmony •  Contrast •  Movement / Rhythm •  Pattern / Repetition •  Scale / Proportion
  • 41. Emphasis •  Creating a focal point; •  Emphasis in a composition refers to creating points of interest to pull the viewer's eye to important parts of the body of the work
  • 42. Emphasis is created through contrasting colour.
  • 43. Even though all elements share a green hue, emphasis is created due to the difference in shape/ form.
  • 45. Da egg is different, so….
  • 46. Balance •  Balance is the impression of stability or equality in a composition. •  Balance is often referred to as symmetrical, asymmetrical, or radial.
  • 47. Symmetrical balance is created through the reflection of the cliff in the water. *Although, this does look heavily Photoshopped ;)
  • 48. Symmetrical balance is achieved as the photograph has equal weight.
  • 49. Asymmetrical balance is created by using space and perspective. The pole in the foreground is emphasized, however, the right side of image contains multiple poles to help balance the photograph.
  • 51. Radial balance is created with the majority of the weight centred in the image and repeated elements circle away from the centre point.
  • 53. Unity / Harmony •  Unity is achieved when the components of a work of art are perceived as harmonious, giving the work a sense of completion •  How things are linked, similar, common - when all the parts equal a whole.
  • 56. Contrast •  Contrast refers to the opposites and differences in the composition. •  You can achieve contrast by using different shapes, textures, colors and values in your work.  •  For example, something light against something dark, rough against smooth textures, etc.
  • 61. Movement/Rhythm •  Rhythm or movement refers to the suggestion of motion through the use of various elements. •  The way elements are arranged to lead the eye to or from the focal area.
  • 62. Rhythm and motion are created through the repeated pattern of ripples in the sand.
  • 65. Pattern/Repetition •  An element that occurs over and over again in a composition •  Can repeat the element in a consistent or varying pattern
  • 71. Scale / Proportion •  Scale/proportion refers to the relative size and scale of the various elements in a design; the relationship between objects, or parts, of a whole •  For example, a person compared to large building, or different sized people in same photograph.
  • 72. Hi.
  • 73. Nope.
  • 78. Elements and Principles 
 of Art & Design! ––––––––––––––––––––––––––––––––––––––––– Assignment Due: Tuesday March 24, 2015
  • 79. Task: •  Choose one of the following methods to present your elements and principles of art & design: 1.  Video slideshow (i.e. created with iMovie) 2.  PowerPoint (or Prezi, Google Slides, etc.) 3.  Word (similar to glossary) Elements and Principles 
 of Art & Design • Assignment! –––––––––––––––––––––––––––––––––––––––––
  • 80. Task: •  Present an example of each element and principle of art & design using original photography. •  For each example, provide a detailed description of how each photograph presents the element or principle •  A different original photograph must be used for each element (no repeats!) – 13 total photos & descriptions. Elements and Principles 
 of Art & Design • Assignment! –––––––––––––––––––––––––––––––––––––––––
  • 81. What you will be marked on… •  Appropriate and accurate examples of each element & principle •  Creative and appropriate method of presentation (Slideshow, PowerPoint, etc.) •  Accurate, detailed description and communication of how each photograph presents the element or principle •  Composition (yes, this always matters) •  Exposure (same with this) •  Post-processing (use of Photoshop to correct and enhance) Elements and Principles 
 of Art & Design • Assignment! –––––––––––––––––––––––––––––––––––––––––
  • 82. Journal #5
 March Break ––––––––––––––––––––––––––––––––––––––––– TAKE PHOTOS OF YOUR WEEK OFF SCHOOL! Get out of the house and practice composition, exposure, digital darkroom, and elements & principles of design & art. Due: Friday March 20, 2015