The principles of design [autosaved]
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The document discusses the principles of design including pattern, contrast, emphasis, balance, proportion/scale, harmony, and rhythm/movement. It provides definitions and examples for each principle. Pattern is described as the regular arrangement of repeated elements. Contrast uses conflicting elements to create visual interest. Emphasis uses dominance to draw the eye to a focal point. Balance distributes elements symmetrically or asymmetrically. Proportion/scale relates to the sizes of elements compared to each other or human scale. Harmony creates unity through similar design elements. Rhythm/movement uses repetition of elements to create organized visual flow.
The principles of design [autosaved]
- 1. The Principles of Design By Khurram Kamran 06.04.2020
- 2. THE PRINCIPLES OF DESIGN. PATTERN CONTRAST EMPHASIS BALANCE PROPORTION/SCALE HARMONY RHYTHM/MOVEMENT How to use the tools to make art
- 3. Pattern Natural Pattern Interior Pattern Design patterns are divided into three fundamental groups: • Behavioral, • Creational, and • Structural.
- 4. Pattern Patterns can have multiple meanings and elements in design. Repetition focuses on the same object being repeated; patterns are made up from different components which are then repeated in the same way throughout the design. A seamless pattern is one that flows throughout without flaw in the beginning or end: the entire pattern is a single, coherent unit. This approach to design becomes especially important when thinking about designs which incorporate significant amounts of color, texture or depth.
- 5. Pattern Pattern as a principle of design may be defined as regular arrangement of repeated same elements i.e. line, shape, colors over and over again. Pattern usually increases the visual excitement by supplementing surface interest.
- 6. Contrast • Contrast in art deals with using elements that conflict with one another. • In color, using complementary colors gives objects a sense of contrast. • In value extreme lights and darks conflict with each other. • With shape, large objects conflict with small objects. Shapes that have smooth organic lines will conflict with geometrical shapes with straight structured lines. • Contrast can be used to create a focal point - an area that you want to draw your audiences eye to. • Using contrast properly in your art work will make your art more interesting visually.
- 7. Contrast • Contrast in art deals with using elements that conflict with one another. • In color, using complementary colors gives objects a sense of contrast. • In value extreme lights and darks conflict with each other. • With shape, large objects conflict with small objects. Shapes that have smooth organic lines will conflict with geometrical shapes with straight structured lines. • Contrast can be used to create a focal point - an area that you want to draw your audiences eye to. • Using contrast properly in your art work will make your art more interesting visually.
- 8. Emphasis / Dominance • The principle of dominance applied to how the different elements of design can be adjusted to give emphasis to an object. • In design, repeated objects that do not have a form of dominance will make your art work feel boring, monotonous and confusing.
- 9. Emphasis / Dominance In this video, you will see how a simple change of one element of design in order to give it dominance helps to strengthen the image and add visual interest. https://youtu.be/VKdYQ-9xNRw
- 10. Balance • A Feeling of balance results when the elements of design are arranged symmetrically or asymmetrically to create the impression of equality in weight or importance.
- 11. Balance • In design, balance is how you arrange or distribute the elements across your design. • Balance is a visual interpretation of gravity in art. Large objects appear heavy while smaller objects appear light. • Your design can easily feel off balance when you have arranged the elements so that one part of your design overpowers, or seems heavier than other parts.
- 12. Balance • Symmetrical balance is achieved when both sides of an artwork carry the same visual weight. • Symmetrical balance gives the impression of stability in a visual sense. • Asymmetrical balance is achieved when the visual weight of the objects in the art work are not the same. • Radial balance can be the most difficult to achieve. This type of balance happens when the elements are equally distributed from a center point. • If these elements are not the same in visual weight it can lead to the artwork appearing untidy and off balance.
- 13. Scale / Proportion SCALE: • Without consideration of scale, in particular, human scale, our everyday activities would be more difficult. Scale refers to the relationship between two or more objects, one that has a commonly known size. • In most cases, the size of objects is compared to our own human scale. • We can find examples of this in our homes and workplaces; for instance, standardized heights have been created for countertops, chairs have been scaled to fit our bodies, the widths of hallways allow for people to comfortably pass one another. • You can see that the way we build our environment is based on the commonly known anthropometric data of human scale.
- 14. Scale / Proportion PROPORTION Proportion is a word often used interchangeably with scale although there is one subtle difference between the two definitions. While the word scale implies the comparison of objects where the actual size of one object is known, proportion relates to the general size of two objects without information regarding their actual sizes (or scales). While scale is more absolute, proportion is truly relative and requires the interior designer to understand the interactions between objects within a 3 dimensional space. For most designers, it’s a difficult thing to explain when objects in a room are in proportion – this is what we refer to as having “an eye for design”. There is no right or wrong when it comes to this application of proportion. As it can alter the way our spaces look and feel, getting proportion “right” all depends on the intent of the designer.
- 15. Harmony • Harmony is a design principle that is achieved by using similar elements of design throughout the artwork. • If used properly, harmony gives your artwork an uncomplicated feel and is visually satisfying.
- 16. Harmony The arrangement of elements to give the viewer the feeling that all the parts of the piece form a coherent whole.
- 17. Rhythm / Movement • Repetition of the elements of design such as line, color, shape, texture or value can help to unify a piece of artwork. This repetition of the elements of design also create rhythm.
- 18. Rhythm / Movement • This design principle is created when the artist uses one or more of the elements of design repeatedly in order to create a sense of organized movement. • Variety is key to keep rhythm in art exciting and active. Rhythm also benefits the artwork by moving the eye of the audience around your artwork. This Photo by Unknown Author is licensed under CC BY-NC-ND
- 19. References : • Pocket-Universal-Principles- Design-Architects • https://abookapart.com/products /responsive-design-patterns- principles • https://brandingidentitydesign.tu mblr.com/post/167698371023/ga radinervi-manfred-maier-basic- principles-of • https://youtu.be/VKdYQ-9xNRw • https://www.hatchdesign.ca/ele ments-of-design-part-5-scale- and-proportion/ • https://visual.ly/community/Infog raphics/education/6-principles- design