Theory of Design
- 3. Unity is the principle of design that unifies all other principles within a piece of work, allowing each individual element to coexist with one another to form an aesthetically pleasing design. UNITY
- 4. ORDER Order refers not only to geometric regularity, but to a condition in which parts of a whole relate to other parts in a harmonious way Design Order can be achieved in many ways using any of the following principles: Axis, Symmetry, Hierarchy, Datum, Repetition, Rhythm, Transformation … etc. ORDER helps us to organize things logically- so that they make sense.
- 5. PROPORTION Proportion is the relationship of two or more elements in a design and how they compare with one another. Proportion is said to be harmonious when a correct relationship exists between the elements with respect to size or quantity. Good proportion adds harmony, symmetry, or balance among the parts of a design.
- 6. FORM AND SHAPE Shape builds on line and color, as it has to be made of one or both of these. Shape is the property of a two-dimensional form, usually defined by a line around it or by a change in color. In visual design, form is described as the way an artist arranges elements in the entirety of a composition. It may also be described as any three-dimensional object. Form can be measured, from top to bottom (height), side to side (width), and from back to front (depth). Form is also defined by light and dark.
- 7. SOLID AND VOID Solids depend on the form or shape of things, and how these are perceived. Solids are realized by the bounce back, while voids are for diffusion of energy.
- 8. As a principle of art, contrast refers to the arrangement of opposite elements and effects. For example, light and dark colors, smooth and rough textures, large and small shapes
- 9. Emphasis Emphasis is a strategy that aims to draw the viewer's attention to a specific design element. That could be to an area of content, to an image, to a link, or to a button, etc.
- 10. Harmony is the visually satisfying effect of combining similar or related elements. Harmony in a painting or design helps bring about unity.
- 11. Rhythm is a principle of design that suggests movement or action. Rhythm is usually achieved through repetition of lines, shapes, colors, and more. It creates a visual tempo in artworks and provides a path for the viewer's eye to follow RHYTHM