Design Principles 2017 August
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The document outlines the key elements and principles of design including color, value, line, shape, texture, space, form, unity, balance, hierarchy, scale, emphasis, and similarity and contrast. It provides definitions and examples for each element and principle. The elements are the basic visual components such as color and line, while the principles describe how elements are arranged and organized, including concepts like proximity, repetition, and emphasis. Mastering both the elements and principles is necessary for effective visual design.
Design Principles 2017 August
- 1. ELEMENTS AND PRINCIPLES OF DESIGN
- 3. Elements of Design // Color COLORUse of visual hue
- 4. Elements of Design // Value VALUESATURATION/ How light or how dark an area looks.
- 5. Elements of Design // Line A form with width and length, but no depth. LINE This is a
- 6. Elements of Design // Shape A two-dimensional contour that characterizes an object or area SHAPE
- 7. Elements of Design // TextureElements of Design // Texture TEXTURE The feel or appearance of an object or surface.
- 8. SPACE Elements of Design // Space Areas that create defined sections.
- 9. Elements of Design // Form A shape with depth and volume. FORM
- 11. Theories of visual perception of how people organize visual elements into groups. Proximity Similarity Continuation Repetition Gestalt Principles UNITY Principles of Design // Unity
- 12. UNITY Proximity A sense of the distance between elements. Principles of Design // Unity // Proximity
- 13. UNITY Proximity A sense of the distance between elements. Principles of Design // Unity // Proximity
- 14. UNITY Proximity Proximity example shows how a close distance will make things associated with each other. This is a box Principles of Design // Unity // Proximity Counterexample
- 15. UNITY Proximity Proximity counter-example shows how too much distance will make things not seem related This is a box Principles of Design // Unity // Proximity Counterexample
- 16. Principles of Design // Unity // Similarity UNITY Similarity Ability to seem repeatable with other elements.
- 17. Principles of Design // Unity // Similarity UNITY Similarity Ability to seem repeatable with other elements.
- 18. UNITY Continuation Principles of Design // Unity // Continuation The sense of having a line or pattern extend.
- 19. UNITY Continuation Principles of Design // Unity // Continuation The sense of having a line or pattern extend.
- 20. UNITY Repetition Principles of Design // Unity // Repetition Elements being copied or mimicked numerous times.
- 21. Principles of Design // Unity // Repetition UNITY Repetition Elements being copied or mimicked numerous times.
- 22. The equal distribution of visual weight in a design. BALANCE Symmetry <> Asymmetry Principles of Design // Balance
- 23. Principles of Design // Balance // Symmetry BALANCE Symmetry Elements on either side of the axis are arranged similarly.
- 24. Principles of Design // Balance // Symmetry
- 25. Principles of Design // Balance // Asymmetry BALANCE Asymmetry Elements on each side differ in shape but still are in visual equilibrium.
- 26. Principles of Design // Balance // Asymmetry
- 27. Principles of Design // Balance // Asymmetry UNBALANCED Example of Asymmetry Elements are visually imbalanced towards one side of the axis.
- 28. Principles of Design // Unbalanced
- 29. Elements arranged and classified according to relative importance HIERARCHY Principles of Design // Hierarchy
- 30. Principles of Design // Hierarchy
- 31. SCALE Principles of Design // Scale Elements of different sizes in relationships with each other.
- 32. SCALE Principles of Design // Scale Elements of different sizes in relationships with each other.
- 33. EMPHASIS Principles of Design // Emphasis To distinguish between elements in a series of similar forms
- 34. EMPHASIS Principles of Design // Emphasis To distinguish between elements in a series of similar forms
- 35. SIMILARITY & CONTRAST Principles of Design // Similarity/Contrast Contrast between similar elements focuses on distinct elements within a sequence
- 36. SIMILARITY & CONTRAST Principles of Design // Similarity/Contrast Contrast between similar elements focuses on distinct elements within a sequence
- 37. THE END You can be a designer too! Questions?