Repetition Lecture
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Repetition, similarity, proportion, consistency and anomaly are key principles of design. Repetition brings unity to a design through consistent reuse of elements and can be regular or irregular. It creates rhythm and flow. Similarity deals with elements that look the same or similar in size, color, or shape, which makes them easy to identify. Anomaly is when one element is different, allowing it to stand out. Proportion refers to the relative size and shape of elements. Consistency builds trust in a design, while lack of consistency causes confusion. These principles give strength, cohesion and guide the audience's eye through a design.
Repetition Lecture
- 1. REPETITION SIMILARITY, PROPORTION, CONSISTENCY, ANOMOLY
- 2. REPETITION This is the reuse of the same or similar elements in a design. Repetition brings unity, consistency, and cohesiveness to a design. Repetition can be regular or irregular, even and uneven. It can work in two ways: Radial – in which the elements repeat from one central point Gradation – where the repeated elements become larger or smaller Repetition also creates rhythm, this is the rate at which the eye can go through a design. It relates to the flow of the design.
- 4. SIMILARITY Is what elements look like and how they are grouped together. Similarity deals with what looks the same of similar to each other. Similarity can be created by using the following: Size Colour Shape
- 5. Size Using elements at the same or similar size keeps the consistency of the design.
- 6. Colour Colour makes similar elements easy to identify and give them dominance.
- 7. Shape Similarity in shape makes elements more distinct and noticeable.
- 8. ANOMALY Anomaly happens when an element is different from all the others in a design. This allows one particular part of the design to jump out at the audience.
- 9. PROPORTION Refers to the relative size and shape of elements used.
- 10. CONSISTENCY Consistency is used to build trust with and audience and give strength to a design. If there is little to no consistency then a design will become confusing and hard to follow for the audience.
- 11. EXAMPLES http://www.nytimes.com/packages/html/nyregion/ 1-in-8-million/index.html http://www.youtube.com/watch?v=_w-xms9h0Dc sites for type class 02.24.11 Gestalt Principles