An Introduction to graphic design
Download as PPTX, PDF7 likes1,574 views
The document introduces the fundamental aspects of graphic design, emphasizing the importance of elements such as line, color, shape, and texture, along with key principles including balance, contrast, and emphasis. It outlines the common applications of graphic design in areas like branding, advertising, and product packaging, and stresses the thoughtful application of design elements to effectively communicate messages. Ultimately, successful graphic design relies on a clear understanding of both elements and principles to achieve a harmonious composition.
An Introduction to graphic design
- 1. INTRODUCTION TO GRAPHIC DESIGN MOVEMENT, BALANCE, CONTRAST, EMPHASIS, LINE, AND COLOR Made by- Pankul Bindal Diploma in Computer Engg. (Designer & Programmer)
- 2. GRAPHIC DESIGN Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design
- 3. USE OF GRAPHIC DESIGN Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), way finding or environmental design, advertising, web design, communication design, product packaging and signage.
- 4. Graphic design elements Graphic design elements are the building blocks of graphics. Line Color Shape Texture
- 5. LINES Lines can be straight or curved. How are lines used in the composition on this slide?
- 6. COLOR DEFINITIONS Hue is another word for color. Chroma is the intensity or purity of color. Tint is a color mixed with white. Tone is a color mixed with gray. Shade is a color mixed with black.
- 7. COLOR AND CONTRAST Using color can enhance or detract from a composition. Color wheels help determine which colors are in greatest contrast.
- 8. COLOR IN DESIGN Use color to label or show hierarchy. Use color to represent or imitate reality. Use color to unify, separate, or emphasize. Use color to decorate. Use color consistently
- 9. SHAPES Shapes are enclosed objects that can be created by line or created by color and value changes that define their edges.
- 10. TEXTURE Texture is the surface look of an object created by varying dark and light areas. Roughness Smoothness Depth
- 11. GRAPHIC DESIGN PRINCIPLES Graphic design principles are ways in which elements are used together. Movement Balance Emphasis Unity
- 12. MOVEMENT Movement is the use of lines, color, and repetition to create the illusion of motion. Curved forms or lines Repetition of geometric forms Fuzzy lines or outlines
- 13. LINES Lines can indicate motion or direction. How are lines used in the composition on this slide?
- 14. BALANCE Balance is the act of comparing or estimating two things, one against the other, and the contrast between: Empty space (white space) and filled space Text and images Color and no colors and different colors Textures against flat colors
- 15. BALANCE IN COMPOSITION There are three different types of balance when using color, shape, and position: Symmetry Asymmetry Radial symmetry
- 18. UNITY Unity: The correct balance of composition or color that produces a harmonious effect.
- 19. EMPHASIS Emphasis: To express with particular stress or force.
- 20. Some examples of Graphic Designs
- 21. SUMMARY The basis of good graphic design is use of design elements and their thoughtful application in the form of design principles. Clearly identify what you are trying to accomplish — use design to convey your message. Brainstorm alternatives.