TLE 8 EAGLE q1 week 3.pOWERPOINT LESSON
- 1. TLE 8 Quarter 1 Week 3
- 2. Look around the classroom or a nearby area and identify any design that is pleasing to you.
- 3. Unlocking Content Area Vocabulary ● Design - is a discipline of study and practice focused on the interaction between a person — a ‘user’— and the man-made environment, taking into account aesthetic, functional, contextual, cultural and societal considerations. ● Graphic Design - is one form of design that visually communicates concepts and ideas to elicit a certain action or influence a particular habit or behavior. ● Graphic Designers – these are professionals proficient in addressing communication issues and presenting solutions in a clear and visually appealing fashion. ● Desktop Publishing – (DTP) is the use of the computer and software to create visual displays of ideas and information. Visual hierarchy - organizing content in a layout can be achieved through variations in scale, density, or color.
- 4. Graphic Design is the process or practice of combining text and images in a visually appealing way to communicate a message. Graphic designers use their creativity and technical skills to create various designs, such as logos, advertisements, and website layouts. They consider aspects like color, typography, and layout to ensure the final product is both attractive and effective in conveying the intended message to the audience. Graphic designers often work with software tools like Adobe Photoshop and Illustrator to bring their ideas to life.
- 5. 5 What makes a good Graphic Designer? A good graphic designer possesses a combination of creativity, technical skills, attention to detail, and the ability to effectively communicate with clients and understand their needs. They have a strong understanding of design principles such as color theory, typography, and layout. Good graphic designers are also adaptable and able to work under pressure to meet deadlines. Constantly seeking inspiration, staying updated on design trends, and being open to feedback are also important qualities that contribute to being a successful graphic designer.
- 6. Understanding the fundamentals of design is the first step to creating visuals that have cohesiveness, and harmony. By organizing these elements in a thoughtful way, you can create more than just visuals, but a design piece that communicates a lot more.
- 7. 7 Core Elements in Graphic Design These are the building blocks of Arts and design. Understanding these elements will help you understand how art and design are fundamentally made 1.Dot – fixed point and is the building block of any visual form. This might seem basic, but what if we added a second or more dots on the same space, we eventually create an abstract shape.
- 8. 8 2. Line - is like a moving dot that can be straight or wiggly. It's a simple mark we use in art. When we place lines strategically, they help guide our eyes to important parts of a picture or design. We call this guiding effect "leading lines." They basically control how we see the whole artwork.
- 9. 3. Shape – also known as plane. Geometric shapes are angular, while organic forms are irregular. Outlined shapes can represent a familiar object such as balls, house, camera but simple shape can be square, circle, rectangle.
- 10. 10 4.Form is a three-dimensional object with volume of height, width, and depth. These objects include cubes, spheres, and cylinders. Form is often used when referring to physical works of art, like sculptures, as form is connected most closely with three- dimensional works.
- 11. 11 There are two types of Form. ● Geometric Forms are those that appear manmade. Whether simple or complex, these produce a feeling of control or order and appear clean and sterile. ● Organic Forms are those that appear natural. Organic forms, whether simple or complex, produce a natural feel.
- 12. 12 Tone is the lightness or darkness of a color. It is also referred to as “value of a color”. Tone is one of the most powerful design elements. In any painting, photograph or design, the area of highest contrast between light and dark will always demand maximum attention.
- 13. Texture - brings feeling to your work. It defines the surfaces of shapes and forms and allows us to imagine a vintage feeling, or modern feeling. There are two types of texture: Image Texture and Pattern Texture.
- 14. Image Texture can be environmental, biological, or man-made. Environmental textures can be wood, grain, sand, water to the stars in the sky. Biological textures can be skin, fur, feathers, and animal prints. Man-made textures can be paintings, illustrations, dies, cloths, papers, typography, photographic effects, etc.
- 15. Pattern Texture - is also generated from organic or geometric shapes and color though pattern texture is mostly manufactured. Patterns can be simple or complex but unlike image texture that generally appears random, patterns appear more structured
- 16. Color refers to the use of different hues, shades, and tones to create visual interest, convey messages, and evoke emotions in various design projects. It plays a crucial role in grabbing attention, conveying meaning, and influencing the overall mood or atmosphere of a design.
- 17. It involves understanding the color wheel, color theory, and principles such as contrast, harmony, and saturation. Designers use colors strategically to establish hierarchy, emphasize important elements, create visual balance, and establish brand identity. Whether developing a brand from scratch, or designing marketing collateral for an existing brand, it’s difficult to overstate the importance of color. 80% of consumers believe color increases brand recognition, and 84.7% cite color as the primary reason they buy a particular product. Carefully selected brand colors help create the right impression and differentiate a brand from its competitors.
- 18. Serif typefaces are characterized by small decorative lines or strokes that are added to the ends of characters, known as serifs. These serifs give the typeface a more traditional and formal appearance. Serif fonts are often used for printed materials such as books, newspapers, and magazines because the serifs help guide the reader's eyes along the lines of text, improving readability. Examples of popular serif typefaces include Times New Roman, Georgia, and Garamond
- 19. Sans Serif typefaces, on the other hand, do not have serifs. The term "sans" is French for "without," so "sans serif" literally means "without serifs." Sans’s serif typefaces have a cleaner and more modern look compared to serif typefaces. They are often used for digital designs, such as websites and presentations, as well as for signage and advertisements where readability from a distance is important. ● Examples of popular sans serif typefaces include Arial, Helvetica, and Verdana.
- 20. Create Collages: Provide students with magazines, newspapers, colored paper, scissors, and glue. Ask them to create collages focusing on one or more elements of design, such as color, shape, line, texture, or form. Encourage them to experiment with different arrangements to convey specific moods or messages.
- 21. DAY 2
- 23. What have you learned from the video? WHAT ARE THE PRINCIPLES OF DESIGN DISCUSSED IN THE VIDEO?
- 24. Principles of Design - are guidelines that help designers organize and arrange the Elements of Design in a harmonious and effective manner. These principles serve as the foundation for creating visually appealing and functional designs across various mediums, including graphic design, architecture, interior design, fashion design, and more. Here are some key principles: Symmetric Balance Asymmetric Balance 1. Balance - The visual weight of objects, texture, color and space is evenly distributed on the screen. 2. Hierarchy: Hierarchy establishes the order of importance within a design, guiding the viewer's attention to the most critical elements first. It is often achieved through variations in size, color, contrast, and placement.
- 25. 3. Emphasis - Area in the design that may appear different in size, texture, shape, or color to attract the viewer’s attention. Sometimes referred to as dominance, emphasis might seem similar to contrast, but it’s not quite the same. Contrast deals with the difference between two objects, and emphasis deals with the impact of an object. 4. Contrast - refers to placing two opposite elements together. This most often refers to a contrast in VALUES (very light areas next to very dark areas, like in the image of the lion below). But contrast can refer to any opposing elements- such as a contrast in different textures, colors, shapes, etc.
- 26. 5. Movement - means guiding the user’s eye to a predetermined path in a composition. When a viewer views a design, they are first attracted to the focal points of the design. By careful placement of these focal points, designers can easily guide the viewer through the design. This is called Movement in design. 6. Repetition - These are the repeating visual elements on an image or layout to create unity. Repetition is the recurrence of a design element, commonly utilized in patterns or textures. Repetitive elements can be used in conjunction with other principles to create a design that leads a user’s eye to a focal point, has continuity, or flow. A repetitive element could be repeated lines, shapes, forms, color, or even design elements.
- 27. 7. Rhythm -is the visual tempo of a combination of elements when used repeatedly, and with variation, it gives the feeling of organized movement. ● Rhythm can be Regular, Flowing or Progressive. 8. Proximity: Proximity refers to the grouping of related elements together, creating visual relationships and organizing information in a clear and intuitive manner.
- 28. To Create Connections - Proximity can create relationships between visual elements in a composition, create relevance, hierarchy, create organization and structure. TO DISPEL CONNECTIONS - PROXIMITY CAN ALSO BE USED TO SUGGEST NO RELATIONSHIP BETWEEN ELEMENTS, TO BREAK ORGANIZATION AND STRUCTURE In design we use proximity for two main reasons:
- 29. 9. Unity and variety. Unity refers to the harmonious integration of all elements in a design, creating a cohesive pleasing composition. This ensures no single part is more important than the other.
- 30. Genetics: Genes are segments of DNA that serve as the fundamental units of heredity, containing instructions for the development, functioning, and inheritance of traits in organisms .Genes: Genes are like the tiny instructions passed from parents to children hat shape certain traits or features in the children. Gregor Mendel: Considered as the Father of Genetics for his work on heredity Dominant: A genetic trait that is expressed when present, overriding the expression of its recessive allele.
- 31. .Recessive: A genetic trait that is expressed only in the absence of the dominant allele. Genotype: The genetic makeup of an organism, consisting of the alleles it inherits from its parents. .Phenotype: The observable traits or characteristics of an organism, resulting from its genotype and influenced by environmental factors. Pedigree: A diagrammatic representation of a family's genetic history, showing the transmission of traits across generations.