7 basic principles of graphic design
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The document outlines the 7 basic principles of graphic design which are emphasis, balance and alignment, contrast, repetition, proportion, movement, and white space. Each principle contributes to creating effective and visually appealing compositions by enhancing communication of messages. These principles help designers make decisions regarding arrangement, visual weight, and the overall aesthetic of their work.
7 basic principles of graphic design
- 1. Graphic design principles are guidelines for creating visually appealing and effective compositions that communicate a message or achieve a purpose. The 7 basic principles of design are: emphasis, balance and alignment, contrast, repetition, proportion, movement, and white space 7 BASIC PRINCIPLES OF DESIGN GRAPHIC DESIGN PRINCIPLES @linh8954
- 2. Emphasis is the principle of making certain elements stand out by giving them more visual weight or importance. This can be done by using size, color, shape, texture, or typography EMPHASIS @linh8954
- 3. Balance and alignment are the principles of arranging elements in a harmonious and orderly way. Balance can be symmetrical (when elements are mirrored on either side of a central axis) or asymmetrical (when elements are different but still create a sense of equilibrium). Alignment refers to how elements are lined up horizontally or vertically BALANCE @linh8954
- 4. Contrast is the principle of creating difference or opposition between elements to create interest and highlight important features. Contrast can be created by using colors, shapes, sizes, fonts, or styles that are opposite or complementary to each other CONTRAST @linh8954
- 5. Repetition is the principle of using the same or similar elements throughout a design to create consistency and unity. Repetition can be applied to colors, shapes, fonts, patterns, or images REPETITION @linh8954
- 6. Proportion is the principle of creating a sense of scale and hierarchy by adjusting the size and placement of elements relative to each other. Proportion can affect how the viewer perceives the importance, meaning, or mood of a design PROPORTION @linh8954
- 7. Movement is the principle of creating a sense of motion or direction by arranging elements in a way that suggests movement or flow. Movement can be achieved by using lines, shapes, colors, gradients, or animations that lead the viewer’s eye through the design MOVEMENT @linh8954
- 8. White space is the principle of using empty or negative space around or between elements to create breathing room and clarity. White space can help emphasize important elements, improve readability, and create balance and contrast WHITE SPACE @linh8954