Elements of visual design
- 1. ELEMENTS OF VISUAL DESIGNMARICRISTAPICERIA
- 2. Some photos work for some but not for others... WHY?Effective images are those that command attention and communicate feelings to an audience
- 3. How a viewer responds to an image depends on their past experiences, interests, and what it is that they are looking for.
- 4. This is why the same picture often receives a variety of responses from different viewers.The Elements of design are like the ingredients in a recipeLINESSHAPE (2D)/FORM (3D)COLOUR AND VALUETEXTURE SPACE
- 5. LinesDirection and orientation of a line can imply feelingsA mark with length, width and direction; created by a point that moves along a surface
- 6. LINESThree-dimentionalTwo-dimentional A pencil line on a paperWire, string, and etc.
- 7. Line DirectionsHorizontal Lines (at rest)Vertical Lines (at attention)Imply tranquility, rest, and stability
- 8. Imply power and strengthLine DirectionsCurve Lines (dancing)Diagonal Lines (on the run)Imply action, change and dynamic energy
- 9. Imply quiet, calm, and sensual feelings.SHAPESWhen a line meets itself or crosses another line to surrounds a space, it creates shape
- 10. SHAPESORGANICGEOMETRICoften easy to recognise such as circles, squares and trianglesrepresent the free-flowing aspects of growth. Organic shapes are often irregular shapes.
- 11. FORMAny threedimentional object, has height, width and depth. It also has mass and volume
- 13. ColoursColour affects humman beings. Men and women respind to colours differently.
- 14. Colour affects us emotionally, with different colours evoking different emotions.Analogous coloursColours that get along and are referred to as being harmonious.
- 15. Colours that are often used in visual design and have soothing effectComplimentary coloursExhibit more contrast when positioned adjacent to each otherColour SchemesA plan for selecting and organizing coloursWarm coloursCool colours
- 16. Warm ColoursYellows, reds, and oranges. We associate these with blood, sun and fire.
- 17. Cool ColoursViolets, blues and greens. With association to snow and ice
- 18. Colour Value-Lightness or darkness of a colourTINTS (lighter colours)SHADES(darker colours)
- 19. VALUE-created with shading and highlightsSHADINGGradual change from light to darkHIGHLIGHTSEmphasizes the brightest areas
- 20. TextureSurface quality or “feel” of an object- smooth rough soft, etc.
- 21. ACTUAL TEXTURETextures when we feel when we touch something
- 22. IMPLIED TEXTUREIllusion of of actual textures
- 23. INVENTED TEXTUREAbstract and symbolic
- 24. SPACECreating the illusions of three dimensions (depth) on a two dimentional surface.
- 25. UnityRefers to an ordering of all elements in an image so that each other can contribute to a unifiedaesthetic effecr so that image is seen as a whole
- 26. CoherenceBelonging together within the confines of colour, shapes, and size. Visual coherence can be achieved through similar shape, colour size or texture
- 27. Dominance or EmphasisCan be done through size, shape, and colour. Large objects dominate similar ones and war coloured objects dominate cooler coloured objects